Marketing Associate
AccessFintech · Boston, MA · 1 mo ago
HybridSalesFull-time
Key Responsibilities
- Author blog posts, LinkedIn content, one-pagers, and email campaigns that position Access Fintech as the authoritative voice on post-trade innovation
- Maintain and develop website content through the CMS, ensuring accuracy, clarity, and brand integrity
- Partner with the Client Success function to translate client outcomes into compelling case studies and reference materials
- Support the creation and ongoing maintenance of marketing collateral — including pitch decks, brochures, product sheets, and sales enablement materials — ensuring all assets remain current, consistent, and visually on-brand
- Design and execute email marketing programs in HubSpot, encompassing audience segmentation, A/B testing, and rigorous performance measurement
- Monitor the performance of paid social and search activity, distilling results into clear, actionable reporting
- Manage the marketing content calendar, coordinating across stakeholders to ensure timely delivery of all assets
- Lead the operational delivery of industry conferences and Access Fintech-hosted webinars, from initial planning through to post-event follow-up
- Identify and pursue speaking opportunities, awards, and sponsorship partnerships that strengthen the firm's profile across the capital markets community
- Curate and maintain a library of market data and third-party research that equips the commercial team with credible, current intelligence
- Develop and analyze periodic performance reports on the launched initiatives drawing on HubSpot, Google Analytics, and LinkedIn, providing clear insight into what is working and why
- Support the development of attribution frameworks that connect marketing investment to commercial pipeline outcomes
Requirements
- A degree in Marketing, Communications, Business, Finance, or a cognate discipline — or demonstrably equivalent professional experience
- Essential qualities: curious, self-starter, accountable, collaborative, AI skilled, and a growth mindset
- Exceptional written and verbal communication skills: precise, persuasive, and professionally assured across a range of formats and audiences
- A proactive, self-directed working style with the organizational rigour to manage competing priorities and meet deadlines consistently
- Analytical confidence: the ability to interrogate data, construct a clear narrative from it, and communicate findings effectively
- Practical familiarity with LinkedIn, Google Analytics, and at least one email marketing platform
- Desirable prior internship or placement experience within B2B marketing, financial services, or a SaaS environment
- Demonstrable experience with marketing automation or CRM platforms, particularly HubSpot
- A general understanding of financial markets operations