Marketing Associate, Advertising, Promotions & Email

Advertising & Promotions

Coordinate advertising campaign trafficking, including asset management, routing materials for approval, and overseeing the proofing process across print, digital, radio, and out-of-home placements.

Serve as the day-to-day liaison to Lyric's media buying agencies, supporting placement logistics and identifying niche marketing opportunities tied to specific productions.

Manage third-party ticket sales relationships, including writing marketing copy, managing inventory, reconciling sales, and serving as the point of contact between Audience Services, Box Office and external vendors.

Contribute to advertising and direct mail projects, including asset coordination, promotion setup, and proofing.

Support the identification and execution of strategic promotional partnerships that drive ticket sales.

Support audience retention initiatives including the annual Subscriber Season Preview, ticket fulfillment communications, and other loyalty-focused projects.

Support public-facing events — both Lyric-driven and external — through the creation of collateral materials and coordination of participation logistics.

Email Marketing (Prospect2)

Write compelling sales copy for email campaigns targeting prospective and existing audiences across the mainstage season, special events, and other programming.

Build, format, and proof emails in Prospect2, ensuring accuracy of content, links, audience segmentation, and deployment timing.

Execute email deployments and maintain the campaign calendar in coordination with the broader marketing team.

Track and report on email performance metrics to inform ongoing campaign strategy.

Knowledge and Skills

At least 2 years of experience in marketing, preferably in the performing arts or a related field.

Strong copywriting skills with the ability to craft compelling, audience-specific sales copy.

Familiarity with email marketing platforms; familiarity with Prospect2 a plus.

Highly organized with the ability to manage multiple projects and deadlines simultaneously.

Detail-oriented and self-motivated, with a strong sense of urgency and follow-through.

Collaborative team player who can also work independently.

Comfortable in a fast-paced, multi-channel environment.

Knowledge of Tessitura and Google Data Studio or other analytics tools is a plus.

Work Conditions

Occasional evening or weekend availability required for events, deployments, or performances.

Primarily office-based with extended periods of computer work.

Compensation

Job Classification: Full-time, Non-Exempt

Salary Range: $45,000-$50,000 annually