Email Marketing Associate
Hired by Matrix, Inc · Boston, MA · 2 wk ago
On-siteMarketingContract
Position Type: Contract
Requirements
- 5 years of experience in relationship/email marketing, preferably in financial services
- Proficient in CRM and Salesforce Marketing Cloud
- Strong HTML and SQL knowledge
- Excellent attention to detail and a QA mindset
- Ability to manage multiple campaigns under deadlines
- Strong communication and stakeholder management skills
- Experience building email campaigns and advising on best practices
- Experience with SQL, campaign-targeting, multi sub journeys, and journey building
- Proficient in Ampscript, HTML, and CSS
Preferences: Stensul familiarity, degree in Marketing or a related field, local candidate preferred.
Responsibilities
- Support day-to-day execution of email campaigns with various stakeholders
- Build and deploy email campaigns in Salesforce Marketing Cloud, including Journey Builder and Automation Studio
- Manage functional applications of the Stensul email tool
- Configure campaign targeting inputs and ensure accurate execution
- Manage end-to-end campaign workflows from intake to deployment
- Validate targeting logic using SQL-based audience selection frameworks
- Execute QA testing, including seed lists and stakeholder previews
- Reduce campaign errors through disciplined validation processes
- Coordinate approvals, including audience validation and test sends
- Manage change requests and escalation handling
- Execute campaigns within defined SLAs and turnaround times
- Maintain documentation and templates for repeatable campaign workflows
- Contribute to improvements in targeting, QA, and operational processes
- Partner with Distribution, Channel Marketing, and data teams on overall strategic program management
- Support ongoing program improvements and enablement efforts