Marketing Associate (2027 Graduates)

About the role

As a Marketing Associate, you won't just be sitting on the sidelines - you will be involved across multiple marketing disciplines, including field marketing, customer advocacy, event coordination, and marketing operations. This is a unique opportunity to learn from industry and marketing experts, manage real campaign life cycles, and build a foundational skill set. If you are a motivated self-starter eager to make a visible impact on business growth, this role is built for you.

Responsibilities

• Execute integrated marketing campaigns across multiple channels to drive awareness, expansion and growth.
• Coordinate the end-to-end logistics, planning, and execution of both virtual and in-person corporate events.
• Support customer advocacy efforts including selection, writing, tracking and amplifying customer stories across channels.
• Track and analyze lead flow, campaign performance data, translating metrics into actionable insights for future strategy optimization.
• Partner with cross-functional teams; including Sales, Product, and Customer Success, to ensure seamless campaign alignment with business objectives.
• Develop engaging content, design layouts, and communication materials for various marketing initiatives.
• Manage marketing calendars, project timelines, and data accuracy within our corporate systems to ensure flawless daily operations.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Prior internship experience in event management, digital marketing, or marketing operations.
• Strong enthusiasm for marketing with an analytical mindset and an exceptional attention to detail.
• Proven ability to manage multiple projects simultaneously within a fast-paced, team-oriented environment.
• Advanced proficiency in Google Workspace or equivalent productivity suites.
• Excellent written and verbal communication skills.

Preferred Qualifications

• A proactive attitude with a strong willingness to learn new enterprise platforms and methodologies.

Pay

Base Salary Range: $75,000 USD - $75,000 USD. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

Schedule

This role is based at our headquarters in McLean, Virginia. Employees hired for this position are expected to be in the office 5 days a week.

Benefits

• 401(k) plan with company match
• Flexible time off
• Paid parental leave
• Medical, dental, and vision plans
• Life insurance
• Disability insurance
• Wellness programs
• Flexible spending accounts
• Health savings account contributions
• Employee referral bonus program
• Learning and development resources
• Certain positions may be eligible for equity awards
• Employee Assistance Program (EAP) with free mental health support
• Employee Stock Purchase Program (ESPP)
• Retirement/pension plan
• Wellness dollars
• Tuition reimbursement
• Family-forming benefits

Training and Development

• Department-specific training during onboarding
• Dedicated mentorship and First-Friend program for new hires
• Leadership program for new and aspiring managers
• Comprehensive library of specialized department training through Appian University
• Skills-based training
• Tuition reimbursement

Community

Appian fosters inclusivity through 8 employee-led affinity groups that help employees build stronger internal and external networks by planning social, educational, and outreach activities.