Marketing Assistant - University of South Carolina

About the role

The Marketing Assistant will develop and communicate messaging (digital and print) to support event programming, execution, and additional needs to drive base business growth in the Collegiate Hospitality account. They will drive social media, marketing, and communication strategies by becoming a presence on campus, developing dining program awareness and loyalty through multiple mediums and student engagement.

The successful candidate will be an extremely talented, passionate, and detail-oriented marketer who will aid in the planning, development, generation, and implementation of print and digital copy. Critical to the role is the ability to dive into details to transform industry subject matter into relevant messages that resonate with, engage, and educate a variety of audiences. This role reports to the Marketing Manager to support driving voluntary meal plan sales and base business growth.

Responsibilities

• Serve as the Community Manager to develop and implement social media content for all campus locations, health and wellness, and sustainability initiatives.
• Coordinate with the campus marketing team to enhance effectiveness by encouraging adoption of relevant social media and PR techniques.
• Target audiences including students, faculty, staff, and the local community, focusing on increasing followers and driving engagement.
• Manage social media and public relations campaigns and day-to-day activities, including online advocacy and promotion, writing editorial content for various communication platforms, community outreach efforts, promotions, and building local publication relationships.
• Be an advocate for the campus dining program.
• Work with the Marketing Manager to update the dining website, including menu correctness, video, and written content, ensuring accuracy through regular audits.
• Work with subject matter experts on a variety of topics and translate that information into captivating, concrete storytelling to enhance brand awareness and engagement.
• Assist managers with the planning of special events, including set up and break down, ensuring marketing collateral is posted with ample time prior to event start.
• Responsible for the complete creation, accuracy, and delivery of print and digital collateral, including but not limited to: meal plan brochures, orientation collateral, meal plan 101 documents, cashier event signage, retail promotions, meal plan promotions, hours of operation needs, health and sustainability information, monthly event calendars, location and concession signage, emergency, and client-facing communication pieces.
• May manage peer-to-peer or student interns, including training new and returning team members, leading daily execution of tabling events, and additional opportunities for students to assist with.

Requirements

• Bachelor's Degree in journalism, advertising, communications, or marketing.
• Public relations, marketing, sales, or community management experience is a plus.
• Exceptional knowledge and skills in all social media platforms.
• Strong organizational and collaborative skills with a high attention to detail.
• Ability to juggle multiple projects while meeting demanding deadlines and producing high-quality work.
• Team player with the confidence to take the lead and guide other departments when necessary.
• Must be able to effectively communicate and understand educational content.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth.