Marketing Assistant, Digital & Social Media

About the role

ABRAMS is a leading publisher of illustrated books founded in 1949. We are currently seeking a Marketing Assistant, Digital & Social Media to join our Marketing Team. The ideal candidate is a creative, detail-oriented individual with a passion for reading and connecting consumers with books.

Responsibilities

• Provide administrative and creative support for marketing campaigns and initiatives across the Digital & Social Media team with a main focus on paid and organic social media
• Contribute to the overall organic social media strategy, including copywriting and content creation for @abramsbooks, @abramskids, @akastoryabrams and @piquebeyond social media platforms across Instagram, TikTok, Facebook, and YouTube
• Oversee social media community management, while keeping abreast of industry trends
• Organize campaign tracking and analytics to evaluate ROI on key performance marketing initiatives and present a monthly content and engagement report to the marketing team
• Aids in guiding authors and stakeholders on social media best practices and ways to leverage their platforms
• Maintain budget grids; manage invoice tracking and payments, AMEX coding and general updates and deadlines across the team
• Execute core departmental tasks, including updating marketing plans and other seasonal tracking documents, and processing book orders and mailings
• Attend trade and consumer events as needed (limited travel required)

Requirements

• Bachelor’s Degree
• A passion for reading and the importance of connecting consumers with books
• Excellent written and verbal communication skills
• Detail-oriented project manager with strong time management skills
• Able to balance multiple projects, and is comfortable shifting course and asking for help when needed
• Able to thrive in a fast-paced, deadline-driven environment
• Open-minded, innovative, proactive self-starter who can work well independently yet flourishes in a collaborative environment
• Easily builds and maintains relationships with both internal and external stakeholders at different management levels
• Comprehensive knowledge of social media platforms, including Instagram, Facebook, X, YouTube, and TikTok, and is highly engaged online, with a strong pulse on current social media trends and online communities
• Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel
• Highly preferred candidates also have knowledge of Google Analytics, email marketing platforms (such as Mailchimp), Adobe Creative Suite and Canva
• Internship experience in digital marketing, preferably within the publishing industry

Qualifications

• Knowledge of Google Analytics, email marketing platforms (such as Mailchimp), Adobe Creative Suite and Canva
• Experience in digital marketing, preferably within the publishing industry

Skills

• Strong organizational and project management skills
• Ability to multitask and prioritize effectively
• Excellent written and verbal communication skills
• Attention to detail
• Ability to work independently and collaboratively
• Knowledge of social media platforms and trends
• Proficiency in Mac OS and MS Office Suite

Benefits

• Generous paid holidays and Summer Fridays
• Company-paid year-end office closure between Christmas Eve and New Year’s Day each year
• Comprehensive health benefits, including short-term and long-term disability
• Retirement savings (401k) and life insurance
• Vacation, Personal, and Sick time off

Pay

The base salary range for this position is ($40,000 – $45,000) per year. The final offer will be determined based on factors such as experience, skills, and qualifications.

Schedule

This position is in New York, NY, and follows a hybrid work schedule, requiring in-office presence three days per week.