Marketing Assistant
Robert Half · Troy, MI · 3 wk ago
On-siteMarketingTemporary
Responsibilities
- Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices.
- Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution.
- Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives.
- Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels.
- Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness.
- Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies.
- Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys.
- Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.
Qualifications
- Strong analytical ability.
- Experience working with CRM or marketing data platforms.
- A practical understanding of how data can support member-focused growth.
Why This Opportunity Stands Out
- Work for an industry leading company, with the most uniqueness, resources, and scale of all other competitors in this space.
- Highly visible role working directly with sales, product, and leadership teams.
- Blend of field marketing, events, digital, and channel strategy.
- Opportunity to shape and grow a rapidly evolving business segment.
- Flexible location: Michigan or California (relocation support available).
- Clear path for growth as the function continues to expand.