Marketing and Public Relations Specialist

Key Responsibilities

• Support the development and execution of integrated marketing and communications strategies that align with RIDE's business objectives, brand positioning, and growth initiatives.
• Create engaging content for press releases, newsletters, website updates, email campaigns, brochures, presentations, customer success stories, and other marketing collateral to communicate RIDE's mission, products, and industry leadership.
• Affiliate in managing media relations activities, including drafting press materials, coordinating interviews and factory tours, monitoring media coverage, and supporting proactive outreach to industry publications, journalists, and partners.
• Create, schedule, and manage social media content across LinkedIn, Facebook, Instagram, and YouTube to increase engagement, brand visibility, and audience growth. Monitor analytics and recommend improvements based on performance metrics.
• Ensure consistency in brand identity, messaging, and visual standards across all internal and external communications materials. Support efforts to strengthen RIDE's brand presence within the clean transportation industry.
• Collaborate with the marketing team on digital marketing initiatives, including email marketing campaigns, website content management, SEO optimization, paid advertising, and lead generation activities.
• Work closely with internal teams including sales, engineering, executive leadership, and government relations to develop accurate and impactful messaging that supports company priorities and customer engagement.
• Assist with the promotion and communications strategy for trade shows, conferences, customer events, and product launches, including pre-event marketing, on-site media coordination, and post-event content development.
• Track and analyze marketing and PR performance metrics, including campaign effectiveness, media coverage, website traffic, social engagement, and audience growth. Provide recommendations and insights for continuous improvement.
• Stay informed on industry trends, sustainability initiatives, government incentive programs, and emerging technologies in the electric vehicle and clean transportation sectors to support strategic messaging and thought leadership opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 4+ years of experience in marketing, communications, or public relations, preferably in the automotive, technology, or sustainability sectors.
• Exceptional written and verbal communication skills, with strong storytelling and content development abilities.
• Familiarity with media relations, press release writing, and public relations best practices.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent collaboration and interpersonal skills, with the ability to work effectively across cross-functional teams and external partners.
• Proficiency with Microsoft Office Suite, Teams, and marketing tools such as Mailchimp or similar platforms.
• Familiarity with design and content creation software (Adobe Creative Suite, Illustrator, Photoshop, Canva, CapCut, Premiere, etc.).
• Knowledge of website management platforms and basic SEO principles is preferred.
• Passion for sustainability and electric transportation, with a genuine interest in contributing to the clean energy movement.

Physical Requirements

• This role requires some physical activity related to event execution, including:
• Travel: Frequent travel to event sites, including trade shows, conferences, and other on-site events, often requiring overnight stays (up to 50%).
• Lifting: Occasional lifting and carrying of event materials, promotional materials, or equipment which will include prepping and shipping packages (up to 50 pounds).
• Standing & Walking: Ability to stand and walk for extended periods during events and trade shows, ensuring a presence on the ground during key activities.
• Setup & Breakdown: Assistance with the physical setup and breakdown of booths, displays, and event areas.