Marketing and Patient Experience Strategy Lead (Clinical Research)

About the role

Alcanza is a growing multi-site, multi-phase clinical research company with a network of locations in AL, AZ, FL, GA, IL, MA, MI, MO, NV, VA, SC, TN, TX and Puerto Rico. We have established a strong presence across Phase I-IV studies and several therapeutic areas including vaccine, neurology, dermatology, psychiatry, and general medicine. Join us as we continue to grow.

The Marketing and Patient Experience Strategy Lead (MSL) is responsible for planning, executing, and overseeing marketing initiatives designed to support clinical research studies and participant recruitment goals. This role ensures projects are delivered on time, within scope, and aligned with organizational objectives.

Responsibilities

• Lead the planning, coordination, and execution of marketing projects for clinical research studies.
• Provide campaign performance status updates across all activated tactics (media, email marketing, HCP referrals, community events, etc.).
• Participate in sponsor/CRO status meetings/calls.
• Manage and direct the activities of patient recruitment vendors (marketing agencies, technology partners, etc.).
• Provide support/marketing updates for CRO/Sponsor meetings, calls, emails.
• Manage timelines, deliverables, and budgets for multiple concurrent projects as well as all IRB packets – development and timely routing for sponsor and regulatory approval.
• Collaborate with cross-functional teams, including clinical operations, patient recruitment, and external vendors in a timely and professional manner.
• Ensure all marketing materials comply with regulatory and IRB requirements.
• Develop project documentation, including project plans, status reports, and post‑campaign analyses.
• Facilitate meetings with internal stakeholders and external partners to communicate progress and address issues.
• Support recruitment goals by optimizing marketing strategies based on data and feedback.
• Assist with resource allocation and manage sponsor budgets as needed to support project delivery.
• Participate in management and site meetings as required.
• Perform all other duties as assigned.
• 10% travel.

Requirements

• Bachelor’s degree in health administration, health sciences, business or a related field.
• Minimum of 2 years of related experience, or an equivalent combination of education and experience.
• Experience with Google and other types of ad campaigns.
• Experience with calendar management/scheduling.
• Clinical trial management system experience is preferred.
• Bilingual (English/Spanish) proficiency is a plus.

Skills

• Proficiency with computer applications such as email, electronic health records, and basic applications.
• Ability to type proficiently (40+ wpm).
• Strong organizational skills, attention to detail, and basic math proficiency.
• Well‑developed written and verbal communication skills.
• Bilingual (English/Spanish) proficiency is highly preferred.
• Well‑developed listening skills and ability to work well independently and as part of a team.
• Ability to handle multiple tasks and adapt to changing workloads and priorities.
• Professional, respectful, self‑motivated with a strong work ethic.
• High degree of honesty and dependability.
• Ability to work under minimal supervision, identify problems, and help find solutions.
• Ability to handle highly sensitive patient health information confidentially and in compliance with HIPAA guidelines.

Benefits

Full‑time employees regularly scheduled to work at least 30 hours per week are benefits‑eligible, with coverage starting on the first day of the month following date of hire.

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short‑term disability insurance
• Long‑term disability insurance
• Health savings accounts
• Supplemental insurances
• 401(k) plan with a safe harbor match