Marketing and Member Insights Analyst

About the role

The Marketing and Member Insights Analyst will work cross-functionally to uncover new insights from our member data, analyze performance, develop segmentation strategies, and build predictive models that directly impact growth, engagement, and profitability.

Responsibilities

• Analyze member and campaign data across platforms to evaluate performance, uncover trends, and identify opportunities
• Deliver strategic insights on campaign impact, segmentation, and financial results to guide business decisions
• Design and execute A/B tests to validate hypotheses, improve campaign performance, and inform business strategy
• Design and build dashboards and reports that track KPIs and provide clear visibility into marketing effectiveness and member behavior
• Provide updates regarding customer satisfaction trends and drivers of our customers’ Likelihood to Recommend and Net Promoter Scores (NPS)
• Improve targeting and member experience by refining audience segmentation through psychographic and behavioral analysis
• Translate member feedback and experience data into actionable recommendations
• Use data to understand and optimize the customer journey across digital and physical channels
• Partner with Product Managers and internal teams to develop analytic initiatives and business strategies that align with member needs and revenue goals
• Champion continuous improvement by embedding data-informed practices into marketing processes
• Identify opportunities to improve analytic infrastructure, processes, and capabilities; work cross-functionally to drive and implement enhancements

Requirements

• Bachelor’s degree in Marketing, Finance, Statistics, Economics, or Business or equivalent experience
• 5 years' experience in analytics, business intelligence, data-driven marketing, or finance
• 3 years’ experience using BI tools including Power BI, CRM platforms, Web analytics tools, or MCIF databases
• Minimum three (3) years of SQL or similar querying experience
• Ability to synthesize complex data from a variety of sources into succinct actionable recommendations and concisely present findings to executive level audience
• Organized and detail-oriented, with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines
• Able to effectively communicate both verbally and written with all levels within the organization
• Must be bondable

Qualifications

• Strong knowledge of SQL and data querying
• Proficiency in data analytics, marketing metrics, and visualization tools (Power BI, Tableau, etc.)
• Strong interpersonal and communication skills with the ability to translate complex data into simple narratives
• Natural curiosity, acute attention to detail, a drive for results, and critical thinking
• Analytical rigor, creative problem solving and a continuous improvement mindset
• Adept at juggling multiple projects in a fast-paced, team-oriented environment
• Creative self-starter and strategic thinker with passion to create data-driven insights to lead change and help improve Member experience across all steps of the customer journey

Skills

• Strong knowledge of SQL and data querying
• Proficiency in data analytics, marketing metrics, and visualization tools (Power BI, Tableau, etc.)
• Strong interpersonal and communication skills with the ability to translate complex data into simple narratives
• Natural curiosity, acute attention to detail, a drive for results, and critical thinking
• Analytical rigor, creative problem solving and a continuous improvement mindset
• Adept at juggling multiple projects in a fast-paced, team-oriented environment
• Creative self-starter and strategic thinker with passion to create data-driven insights to lead change and help improve Member experience across all steps of the customer journey

Benefits

At UFCU, we offer competitive compensation and benefits packages, including health insurance, retirement plans, and paid time off.

Pay

Competitive salary based on experience and qualifications.

Schedule

This is a full-time position with standard business hours.