Marketing and Community Relations Specialist- Healthcare

About the role

The Marketing and Community Relations Specialist is a key ambassador for the organization's Home Health, Hospice, Personal Care, and Medical Staffing services. This role is responsible for developing and executing engaging social media content and digital marketing strategies that increase brand awareness, educate the community, and drive referral growth.

Responsibilities

• Manage and maintain social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create and schedule social media content highlighting community events, patient and caregiver resources, staff spotlights, service lines, and educational topics.
• Maintain and monitor Google reviews and website content.
• Analyze received survey results and request Google reviews as appropriate.
• Represent the organization at community events, health fairs, networking meetings, and professional association gatherings.
• Build and maintain relationships with referral sources including hospitals, physician offices, senior living communities, social workers, case managers, discharge planners, and community organizations, working closely with Business Development Representatives.
• Serve as a liaison between the organization and local support groups related to chronic illness, caregiving, hospice, and end-of-life support.
• Educate the community on available services across home health, hospice, personal care, and medical staffing.
• Coordinate community recognition initiatives, including appreciation events, awareness campaigns, and storytelling efforts that promote the organization's mission, culture, and community goodwill.
• Coordinate, attend, and facilitate support groups for patients, caregivers, families, and healthcare professionals.
• Aid in planning educational workshops and community presentations related to caregiving, disease management, staffing solutions, and end-of-life care.
• Ensure all information shared aligns with regulatory, ethical, and organizational standards.
• Collaborate with leadership and clinical teams to ensure messaging is accurate and compliant.
• Coordinate, attend, and facilitate community events, such as the Alzheimer Walk, etc.
• Assist in planning, promoting, and executing outreach events and recruitment-related activities.
• Coordinate materials, signage, and branded items for events.
• Provide regular reports on community engagement efforts, referral trends, and social media performance.
• Collaborate with marketing, recruitment, and clinical leadership to support organizational goals.

Requirements

• Associate or bachelor's degree in Marketing, Communications, Healthcare Administration, Social Work, or related field (preferred).
• Experience in healthcare, hospice, home care, or medical staffing is strongly preferred.
• Background in community outreach, marketing, and/or social media management.
• Strong interpersonal, networking, and relationship-building skills.
• Excellent written and verbal communication skills.
• Compassionate, professional demeanor with sensitivity to patient and family needs.
• Knowledge of healthcare services, referral processes, and community resources.
• Proficient with social media platforms and basic content creation.
• Proficient with constant contact and Google review platforms.
• Strong organizational skills and ability to manage multiple priorities.
• Willingness to work flexible hours, including evenings and occasional weekends.

Qualifications

• Must be able to pass a background check.
• Must have a valid driver's license and reliable transportation.

Skills

• Strong social media management skills.
• Excellent written and verbal communication skills.
• Ability to build and maintain relationships.
• Knowledge of healthcare services and referral processes.
• Proficiency with Google review platforms.

Benefits

• Competitive wages $30.00 to $34.00 DOE
• Weekly Pay
• Mileage
• PTO, Holidays
• Medical, Dental, Vision
• 401k
• Inspire Perks: Earned Wage Access, Banking and Card Member Discounts, Cashback, and More

Pay

$30.00 to $34.00 DOE

Schedule

Onsite in Charleston SC