Marketing and Communications Strategist-Service Lines and Dept

This role functions as a liaison between service lines/departments (Client) and the Marketing and Communications (MarCom) department, developing and executing marketing plans aligned with the health system's strategic priorities and Client goals.

Responsibilities

• Build trusted relationships with assigned Client leaders to establish goals and deliver measurable results.
• Conduct strategic marketing and communication processes, including:
  • Situational analyses to gain insight and help Client understand the state of their areas.
  • Ideation sessions with MarCom members to inform recommended solutions for marketing and communications plans.
  • Marketing and communications plan development for Client.
  • Creative brief execution to support plan tasks or unplanned requests, ensuring alignment with Client.
• Create and execute focused, results-oriented integrated marketing and communications programs using MarCom resources or Client-provided resources.
• Counsel Client and project teams on optimizing engagement with target audiences through appropriate channels and approaches.
• Collaborate with MarCom colleagues (creative, production, media, digital, event, research, analytics, and outreach teams) to ensure integrated efforts.
• Clearly communicate marketing objectives to all stakeholders (Client, MarCom, agencies, third parties) and provide access to relevant documents (e.g., creative briefs).
• Promote the Akron Children's brand by demonstrating a strong understanding of its voice, culture, and core business, as well as broader healthcare industry trends.
• Serve as an integral MarCom team member in developing, implementing, and evaluating strategies to achieve organizational and departmental goals.
• Stay current with marketing and communication trends through continuing education, professional organizations, and industry literature.
• Perform other duties as required.

Requirements

• Project management skills and ability to manage priorities in a complex, fast-paced environment.
• Strong writing, editing, communication, and customer service skills.
• Proficiency in MS Office (Outlook, Excel, Word, PowerPoint).
• Bachelor’s degree in marketing, communications, journalism, or a related field (required).
• Master’s degree (preferred).
• Agency or account management experience (preferred).
• Certification in integrated marketing communications, strategic marketing, or related program (desired).
• 7–10 years of relevant experience (preferred); healthcare marketing experience (desired).

Schedule

• Full-time (1.00 FTE).
• Fixed hybrid work arrangement.