Marketing and Communications Specialist - Schaumubrg, IL - Flexible Hybrid Schedule

About the role

The American Society of Anesthesiologists (ASA) team provides education, resources, and advocacy to help our members improve the experience and safety of patients in their care. You can be a part of this important work—join more than 160 change-makers, collaborators, and advocates as we continually work towards excellence.

Responsibilities

• Assist with the creation of strategic marketing and communications plans to achieve ASA goals.
• Develop and create promotional materials and implement multichannel tactical elements, including email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc.
• Maintain the holistic digital advertising strategy, including budget allocation, across all areas of the portfolio.
• Create, curate, and publish web content to support product lines and audience needs.
• Identify, monitor, and report on key performance indicators for marketing campaigns to ensure achievement of desired results.
• Use Google Analytics and Search Engine Marketing - including Adword campaigns and third-party digital advertising, email, and web analytics, to monitor and report on campaign performance and adjust campaigns as needed.
• Stay current on modern marketing principles and practices and innovative marketing trends that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.
• Absorb and execute promotional tactics across marketing and communication plans as needed.
• Support in the execution of promotional tactics across marketing and communication plans as needed.
• Work with external vendors for key projects.
• Assist the Marketing and Communications Manager with setting and monitoring communications budgets.

Qualifications

• Bachelor's degree from an accredited four-year institution with a concentration in Marketing, English, Journalism, Communications, or equivalent experience.
• Minimum 3 years of experience in a marketing role required. Association and/or advertising agency experience preferred.
• Experience with marketing automation platforms, especially HigherLogic, Real Magnet, or Informz, required. Strong copywriting and proofreading skills desired.
• Experience with content management software, such as SiteCore, desired.
• Direct experience with planning and executing online advertising campaigns, with demonstrated results, required.
• Verbal and written communication styles are clear, descriptive, and direct. Presentation skills and experience desired.
• Solid project management and organizational skills required. Strong attention to detail, with a focus on producing quality, error-free work.
• Ability to plan out a project, determine requirements, set achievable and realistic deadlines, manage expectations, manage change, and deliver results.
• Significant interest in learning marketing best practices and communication principles for the business of associations.
• Strong service and quality orientation to clients, colleagues, and members.