Marketing and Communications Specialist - Schaumburg, IL - Flexible Hybrid Schedule

Position Summary

Under the supervision of the Marketing and Communications Manager, the Marketing and Communications Specialist assists with the development and execution of strategic, audience, and benefit-focused marketing and communications plans for key elements of ASA’s product and program portfolio. Takes primary responsibility for implementing promotional tactics in accordance with established communications plans, monitors campaign KPIs, and other data to ensure success and adjusts plans, as necessary. Collaborates interdepartmentally and with appropriate members and governance bodies to ensure buy-in and to procure necessary input and review for creative materials and copy. This position helps develop and lead the marketing and communications strategy for ASA’s ANESTHESIOLOGY® annual meeting, including goal setting, budgeting, and execution.

Primary Position Responsibilities

• Aid in the creation of strategic marketing and communications plans to achieve ASA goals. Efforts include data analysis, marketing research reporting, SWOT analysis, competitive and environmental scans, messaging frameworks, creative briefs, communications calendars, etc.
• Develop and create promotional materials and implement multichannel tactical elements, including email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc.
• Ensure items are produced and deployed on time and on budget. Fully manage the communication efforts (from strategy through execution) for specifically assigned products or programs within the ASA portfolio.
• Identify, monitor, and report on key performance indicators for marketing campaigns to ensure achievement of desired results (e.g., sales revenue, registrations).
• Provide insights and report on campaign performance (e.g., email metrics, conversions) at appropriate frequency. Make recommendations for tactical adjustments to meet goals.
• Maintain the holistic digital advertising strategy, including budget allocation, across all areas of the portfolio. Employ leading-edge approaches to place and report on digital advertising, including paid social, retargeting, SEO, AdWords, etc.
• Activate processes and workflow for maximum efficiency and utilize modern reporting tools to monitor and communicate campaign performance. Use Google Analytics and Search Engine Marketing – including Adword campaigns and third-party digital advertising, email, and web analytics, to monitor and report on campaign performance and adjust campaigns as needed.
• Create, curate, and publish web content to support product lines and audience needs.
• Absorb and apply leading-edge approaches to place and report on digital advertising, including paid social, retargeting, SEO, AdWords, etc.
• Support the Marketing and Communications Manager with setting and monitoring communications budgets.

Position Qualifications

• Bachelor's degree from an accredited four-year institution with a concentration in Marketing, English, Journalism, Communications, or equivalent experience.
• Minimum 3 years of experience in a marketing role required. Association and/or advertising agency experience preferred.
• Experience with marketing automation platforms, especially HigherLogic, Real Magnet, or Informz, required.
• Strong copywriting and proofreading skills desired.
• Experience with content management software, such as SiteCore, desired.
• Direct experience with planning and executing online advertising campaigns, with demonstrated results, required.
• Verbal and written communication styles are clear, descriptive, and direct. Presentation skills and experience desired.
• Solid project management and organizational skills required. Strong attention to detail, with a focus on producing quality, error-free work. Ability to plan out a project, determine requirements, set achievable and realistic deadlines, manage expectations, manage change, and deliver results. Ability to handle multiple projects at various stages is essential.
• Significant interest in learning marketing best practices and communication principles for the business of associations. Strong service and quality orientation to clients, colleagues, and members.

Position Compensation

This position is an exempt/salaried position. The target hiring pay range for this position is: $65,000 to $80,000 annually. This position is not eligible for a yearly bonus/incentive. Compensation decisions consider a wide range of factors, including but not limited to relevant experience, skills, certifications, business needs, and organizational policies.