Marketing and Communications Manager at NPC

Reports directly to the Managing Director of the National Polo Center. Works closely with the Director of Guest Services, Polo Management, Sponsorship, Hospitality, and USPA Marketing and Communications teams.

About the role

The Marketing and Communications Manager is responsible for coordinating and executing marketing and communications initiatives to support commercial growth, guest engagement, and brand awareness for the National Polo Center (NPC). This position serves as the primary marketing resource for NPC, developing content, maintaining digital marketing platforms, coordinating creative vendors, and executing campaigns that support ticket sales, sponsorship value, event rentals, memberships, and community engagement.

This is a hands-on role requiring the creation of written, graphic, photo, and video content; management of website and social media updates; support for email marketing initiatives; and assistance with the implementation of future marketing technologies. The role requires collaboration across departments within NPC and the United States Polo Association (USPA).

This is a regular, full-time position requiring work on Sundays at NPC from mid-December through early May or as directed by management. During the off-season (June through November), the position follows a hybrid schedule to be agreed upon with management.

Responsibilities

• Develop and execute annual marketing plans aligned with NPC strategic marketing goals.
• Identify new marketing opportunities that increase attendance, sponsorship value, event rentals, and commercial partnerships.
• Coordinate influencer, media, and community outreach supporting NPC events and commercial initiatives.
• Manage paid advertising campaigns across digital and social platforms and monitor return on investment.
• Develop email marketing campaigns supporting ticket sales, membership, hospitality, sponsorships, and special events while utilizing performance analytics.
• Create marketing materials using available design software and coordinate larger creative projects with outside graphic design vendors, including signage, brochures, advertisements, digital assets, and promotional collateral.
• Create and maintain NPC website content.
• Capture and coordinate game-day marketing content, including photography, video, interviews, reels, promotional graphics, and behind-the-scenes content to support ticket sales, sponsorship activation, and brand awareness.
• Coordinate production of Sunday Polo programs, including sponsorship advertisements, layouts, printer coordination, and roster verification.
• Develop, create, publish, and manage content across NPC social media platforms, including photography, short-form video, graphics, captions, paid campaigns, and community engagement while maintaining a consistent content calendar.
• Drive technical enhancements to the NPC website with the website development vendor to optimize user experience, SEO, ticket sales, event pages, hospitality offerings, and commercial content.
• Support sponsor activation through digital assets, social media, website content, on-site marketing materials, and reporting.
• Maintain marketing analytics and prepare regular reports on ticket sales, website traffic, campaign performance, sponsorship activation, and marketing ROI.
• Support the implementation of a customer relationship management (CRM) platform by assisting with vendor coordination, customer data organization, audience segmentation, campaign planning, and future marketing automation initiatives.
• Coordinate and maintain relationships with creative vendors, including website developers, graphic designers, photographers, videographers, and advertising partners.
• Collaborate with the Managing Director and NPC sales team to support commercial priorities.
• Partner with Guest Services, Hospitality, Polo Operations, Membership, and Sponsorship teams to execute marketing activities.
• Work closely with the USPA Marketing & Communications team to implement enterprise marketing initiatives at the National Polo Center.
• Coordinate creative development with the USPA Creative Director.
• Support communications initiatives with the USPA Director of Communications, including media credential administration, public relations activities, and event communications as appropriate.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 5 years of progressively responsible marketing experience; hospitality, sports, events, or destination marketing preferred.
• Experience maintaining websites, email marketing platforms, social media platforms, and customer databases; CRM experience preferred.
• Experience coordinating creative vendors and multiple concurrent projects.
• Strong copywriting and communication skills.
• Knowledge of Google Analytics, Meta Business Suite, and digital advertising platforms preferred.
• Highly organized with strong project management and analytical abilities.
• Ability to collaborate across departments while managing competing priorities.
• Availability to work evenings, weekends, and holidays during the polo season.

Schedule

Full-time, regular position requiring work on Sundays at NPC from mid-December through early May or as directed by management. During the off-season (June through November), the position follows a hybrid schedule to be agreed upon with management.