Marketing and Business Development Manager

Position Summary

The Marketing and Business Development Manager will support a variety of marketing, business development and communication initiatives focused on elevating the firm’s brand within the Boston market. The position works directly with the firm’s regional Director of Marketing and a variety of related professionals, while also supervising a team based in Boston.

Key Responsibilities

• Works directly with office leadership, attorneys, directors and managers to strategically drive the firm’s marketing goals in the Boston market.
• Develops relationships with attorneys to serve as point of contact for day-to-day requests and marketing and business development needs and understands the market, office initiatives and representations of key clients.
• Handles directory submissions including Chambers and others.
• Strategizes with shareholders on responses to RFPs and proposals including analyzing market research, prospective clients and business sectors, in coordination with practice and office professionals. Drafts responses and prepares presentations, as necessary.
• Collaborates with PR team to coordinate with colleagues to identify media opportunities and nominations.
• Writes, edits and distributes marketing materials, newsletters, conference materials, client updates, website content and other client communications.
• Makes recommendations for and supports office sponsorships, memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the Boston market.
• Works with the dedicated Boston Events Specialist and wider events team, as needed, and practice professionals to plan, organize and host client events including the preparation of conference/webinar materials.
• Evaluates return on investment before and after each event and closely manages budget.
• Works with the firmwide marketing team as it relates to client-facing and internal marketing materials for Boston, including attorney biographies, practice area description updates, experience tracking news and activities data, press releases, website content, etc.
• Coordinates the flow of information from attorneys to marketing professionals.
• Works with individual shareholders and practice group leaders to develop, implement, and support business plans that align with the practice and firm strategic goals.
• Assists with and manages a variety of short and long-term projects and attorney requests.

Qualifications

• A self-starter and team player, able to accept direction, yet work independently and take initiative
• Meticulous attention to detail
• Ability to manage multiple competing priorities
• Ability to work in a fast-growth, entrepreneurial environment
• Ability to execute
• Outstanding interpersonal and communication skills, both written and oral
• Strong client-first work ethic
• Remain calm in the face of pressure
• Knowledge of the Boston market including the business community and key charitable and civic organizations

Skills & Competencies

• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Familiarity with the Intellectual Property and Emerging Technology practices is a plus.

Education & Prior Experience

• Bachelor’s degree required
• Minimum of seven years relevant experience in marketing and business development at a law firm of other professional services firm, with proven experience responding to proposals and RFPs

Expected Pay Range

The Expected Pay Range For This Position Is $132,000 to $160,000 per year Actual pay will be adjusted based on experience, location, and other job-related factors permitted by law.

Benefits

• Full time employees may be eligible for a discretionary bonus
• Health insurance with an optional HSA
• Short term disability
• Long term disability
• Dental insurance
• Vision care
• Life insurance
• Healthcare and Dependent Care Flexible Spending Accounts
• 401K
• Vacation, sick time, and an employee assistance program
• Additional voluntary programs include: voluntary accident insurance, voluntary life, voluntary disability, voluntary critical illness and cancer insurance and pet insurance

Additional Information

• GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.