Marketing and Audience Engagement Associate (Part-Time)
About the Role
The Evanston RoundTable seeks a versatile marketing professional to manage fundraising campaigns, donor communications, and audience development, with a focus on two annual fundraising campaigns. This role works closely with the Executive Director and Development team, requiring a strong, persuasive writer with attention to detail and self-management skills. The ideal candidate has experience with email marketing, design tools, WordPress/Newspack, and social media strategy, along with a commitment to local, independent journalism.
Responsibilities
- Fundraising Campaigns:
- Lead communications for Spring Fundraiser, Fall NewsMatch, and other campaigns: develop messaging and timelines, write/edit email copy, build/deploy emails, monitor performance, and deliver post-campaign reports.
- Coordinate campaign schedules across email, website, newsletter, and social media; brief social media editor and design visual assets.
- Donor Development:
- Write annual year-end appeals, donor thank-you communications, and automated new-donor email sequences; proofread donor group emails.
- Events (RoundTable Reads, News & Brews):
- Support events with promotional materials, press releases, Eventbrite setup, sponsor communications, and Canva design assets.
- Audience Engagement, Marketing & Advertising:
- Write automated Welcome series for new subscribers, create web ads, and develop social media strategies to grow subscriptions.
- Support ad sales team, produce e-blasts for partners, and assist with merch store updates.
- Annual Impact Report:
- Organize editorial content, audience metrics, and donor recognition; manage freelance designers and oversee print production.
Opportunities for Growth
The role may expand to include refreshing the media guide, developing business sponsorship strategies, deepening cross-promotional audience development, and auditing communication channels.
Qualifications
- 1-2 years of marketing/communications experience with excellent writing skills across formats.
- Experience with email marketing (ActiveCampaign preferred), design tools (Canva, Acrobat Pro), and social media analytics.
- Comfort with CRM/direct mail systems (Blue Lena a plus); nonprofit fundraising experience preferred.
- Strong project management skills; familiarity with Evanston is advantageous.
- Commitment to independent, community-centered journalism.
How to Apply
Send a resume, cover letter, and 2-3 writing samples (fundraising, donor communications, or audience engagement) to tracy@evanstonroundtable.com. Applications reviewed on a rolling basis. Applicants may complete a short assessment during the interview process.
The Evanston RoundTable is an equal opportunity employer committed to building a diverse team reflecting the community we serve.