Marketing Analytics Manager
About the role
The Freeman Company is a global leader in events, dedicated to redefining live experiences for a new era. Leveraging a 99-year legacy in event management and advanced technologies, we shape exhibitions, exhibits, and events that inspire action. Our Marketing Operations team is seeking a strategic, analytically-minded Manager of Marketing Analytics to join us.
Essential Duties & Responsibilities
Assist in defining how performance is measured, reported, and interpreted across channels and brands.
Help build and maintain a unified reporting framework that connects data across paid media, email, web, and CRM into a single, coherent story.
Translate data into clear, leadership-ready insights—going beyond the numbers to surface the insights for executive and CMO-level audiences.
Set the standard for how marketing performance is communicated across the organization.
Serve as the connective layer across analytics platforms and tools—ensuring data flows are accurate, consistent, and comparable across sources.
Partner with the broader ops team on attribution strategy—supporting how we give credit to channels, campaigns, and touchpoints.
Identify gaps in measurement coverage and drive solutions to close them.
Own UTM strategy and governance across all brands and campaigns—enforcing naming conventions/standards, and ensuring consistent application across teams.
Audit campaigns regularly to identify and resolve tracking gaps, broken links, or tagging inconsistencies before they impact reporting.
Maintain and evolve a UTM taxonomy that scales across a complex, multi-brand marketing environment.
Partner with channel owners and campaign managers to ensure all campaigns are properly tagged and tracking correctly prior to launch.
Establish and maintain data governance standards that keep reporting inputs clean and trustworthy across platforms.
Oversee the development and delivery of recurring monthly, quarterly, and ad hoc reporting packages.
Work with Marketing Ops leadership to evolve our reporting infrastructure—identifying opportunities for automation, AI-powered tooling improvements, and scalability across all brands.
Drive consistent, standardized reporting across all TFC brands—ensuring every brand operates on a shared framework with aligned definitions, templates, and cadences.
Actively apply AI tools to automate reporting workflows, reduce manual effort, and free up team capacity for higher-value analysis.
Build and manage real-time or near-real-time dashboards by connecting APIs, piping data across systems, and integrating sources into a unified, always-current view.
Stay on the leading edge of AI-powered analytics tools—continuously evaluating, piloting, and implementing new capabilities that keep our team ahead of the curve.
Champion AI fluency across the team—modeling best practices in working with tools like Claude, ChatGPT, and emerging analytics AI to accelerate output and improve quality.
Cross-functional partnership:
- Collaborate with channel leads, brand marketers, and brand teams to understand their measurement needs and build reporting that serves them.
- Work closely with cross-functional partners to align on shared metrics and data definitions.
- Serve as a key liaison to the Web role—partnering deeply on GA4, GTM, SEO, and LLM visibility to ensure analytics and web data are connected, interpreted consistently, and informing the full performance picture.
Strategic mindset paired with a high attention to detail.
Education & Experience
8+ years of experience in marketing analytics, marketing operations, or a closely related field.
Demonstrated ability to synthesize data across multiple platforms and tell a clear, strategic performance story.
Strong working knowledge of CRM (Salesforce preferred), marketing automation platforms (Marketo), digital media platforms, and web analytics (GA4).
Hands-on experience with UTM management and campaign tracking governance.
Experience with multi-touch attribution and familiarity with attribution tools.
Proficiency in Excel/Google Sheets; experience with BI and visualization tools (Looker, Power BI, Tableau, or similar), including using AI tools like Claude for analysis and visualization.
Hands-on experience connecting APIs, automating dashboards, and piping data across platforms—you know how data moves between systems and can architect solutions that keep it flowing reliably and in real time.
Hands-on experience using AI tools (Claude, ChatGPT, Gemini, or similar) to automate workflows, generate insights, and accelerate analytical output—this isn't a nice-to-have, it's part of how you work.
Excellent communication skills— you can present data-driven insights to senior leadership as clearly as you can explain a tracking discrepancy to a campaign manager.
A self-starter and clear communicator— you see what needs to happen, build a plan, deliver, and bring others along with you.
Experience working in a complex, multi-brand or enterprise marketing environment preferred.