Marketing Analytics Manager

A Day In The Life

The Marketing Analytics Manager supports measurement and insights across HCP and patient marketing, from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal. This role helps maintain and improve the measurement framework that connects marketing activity to downstream commercial outcomes.

This role works under Commercial Analytics COE and partners closely with Sales Analytics and Marketing to standardize KPIs, improve attribution and ROI reporting, support test-and-learn measurement, and translate performance trends into practical actions.

The role also provides marketing funnel inputs to support planning and forecast discussions, including lead volume, conversion rates, campaign timing, and known operational constraints.

What You’ll Need

• Strong understanding of funnel analytics, KPI design, campaign measurement, attribution concepts, and ROI reporting.
• Hands-on experience with BI tools such as Power BI, Tableau, or Looker; Power BI experience preferred.
• Strong SQL skills required, including data extraction, joins, aggregations, data validation, and performance reporting logic.
• Experience building data science models in Python or R required.
• Working knowledge of CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, HubSpot, or similar systems.
• Ability to work with imperfect data, identify quality issues, document assumptions, and explain limitations clearly.
• Experience partnering with Marketing, Sales, Finance, Strategy, IT/Data, or Operations stakeholders.
• Healthcare, medtech, pharma, diabetes, or regulated industry experience preferred.
• Exposure to campaign lift analysis, pre/post analysis, matched market comparisons, or basic holdout testing preferred.
• Experience with web analytics, tagging, UTM governance, digital media reporting, or customer journey analytics preferred.
• Familiarity with privacy-safe measurement, consent rules, and compliant analytics practices in a regulated environment preferred.

What You’ll Bring

• Bachelor’s degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience.
• 7 plus years of technical experience in marketing analytics, commercial analytics, digital analytics, sales analytics, or a related analytics role.
• Experience supporting marketing performance measurement across digital, field, HCP, patient, or customer engagement channels.

Compensation & Benefits

• The starting base pay range for this position is $118,100 - $147,800 annually.
• In addition to base pay, Tandem offers a competitive compensation package that includes bonus and a robust benefits package.
• Tandem offers health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts.
• You’ll also receive 11 paid holidays per year, a minimum of 20 days of paid time off (with accrual starting on day 1) and you will have access to a 401k plan with company match as well as an Employee Stock Purchase plan.