Marketing Analytics Manager

About The Role

Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead the development of a modern, data-driven analytics function supporting CRL’s digital commerce business. This is a high-impact, highly visible role sitting at the intersection of marketing strategy, data engineering, and digital commerce performance.

Key Responsibilities

• Own and evolve the marketing and ecommerce analytics framework—defining KPIs, measurement strategy, and prioritization
• Act as the primary analytics partner to Marketing, Digital Product, eCommerce, and Finance leadership
• Partner with stakeholders to align analytics with business objectives and growth initiatives
• Own and deliver the end-to-end Marketing reporting package for executive stakeholders (VP and C-level)
• Translate complex, multi-source data into clear, actionable insights and narratives
• Build and maintain executive dashboards across: Commercial performance, Channel effectiveness, Site engagement, Customer behavior and attribution
• Lead the roadmap to centralize marketing data into Snowflake, defining requirements and data specifications
• Partner with data engineering to build, QA, and scale data pipelines
• Prioritize and automate manual reporting processes based on business impact
• Govern the marketing analytics data layer, including definitions, rules, cadence, and documentation
• Drive attribution modeling (first-touch, last-touch, multi-touch) and inform budget allocation
• Identify conversion friction across digital funnels (CRL.com, CPQ, USH) and recommend improvements
• Monitor and analyze customer lifecycle metrics, including churn, CAC, LTV, and retention

Required Tools & Experience

• Candidates must have hands-on experience with the following tools: Google Analytics 4 (GA4), Google Tag Manager, Marketing automation platform (e.g., Braze), Personalization tools (e.g., Dynamic Yield), Google Ads & Microsoft Ads, Voice of customer / NPS tools (e.g., Qualtrics), Snowflake or similar cloud data warehouse, SQL
• Experience 5–8+ years in marketing analytics, digital analytics, or a related field
• Background in B2B, ecommerce, or product-driven environments preferred
• Proven ability to build executive-level reporting and present to senior stakeholders
• Experience collaborating with data engineering teams to develop data pipelines

Skills & Competencies

• Strong strategic mindset with the ability to connect analytics to business outcomes
• Advanced SQL skills and experience working within Snowflake or similar environments
• Excellent communication skills; able to translate technical insights for non-technical audiences
• Strong prioritization and stakeholder management skills
• Familiarity with attribution modeling methodologies

What OBE Offers You

• Benefits that benefit you – industry competitive benefits at the lowest cost to the employee
• Work-life balance – PTO and holidays, including floating holidays you can choose
• Compensation that rewards your hard work – A pay-for-performance culture with potential for annual raises and bonuses
• Training – We will equip you with the knowledge and skills you need to succeed

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