Marketing Analytics Manager

Position Overview

We are seeking an experienced marketing analytics professional to support a global brand marketing organization focused on brand performance, social analytics, reporting, and data-driven decision-making. This role will partner closely with marketing stakeholders to deliver actionable insights, evaluate campaign effectiveness, and support high-impact brand initiatives through advanced analytics and reporting.

Key Responsibilities

• Analyze brand, campaign, and social media performance data to identify trends, opportunities, and actionable insights.
• Develop and maintain reporting frameworks, dashboards, and performance trackers that support business decision-making.
• Conduct deep-dive analyses across multiple data sources to measure marketing effectiveness and business impact.
• Partner directly with stakeholders to understand business questions and translate them into analytical solutions.
• Work with large and complex datasets to uncover meaningful patterns and support strategic recommendations.
• Present findings and insights to business leaders and cross-functional partners.
• Support a major brand-focused analytics initiative while managing ongoing reporting and measurement needs.
• Ensure accuracy, consistency, and reliability of marketing performance data.

Required Qualifications

• Bachelor’s or Master’s degree in Mathematics, Statistics, Data Science, Economics, Analytics, or a related quantitative field.
• 5+ years of experience in data analytics, marketing analytics, business intelligence, or data science.
• Experience analyzing marketing, brand, social media, or consumer performance metrics.
• Strong experience working with stakeholders and presenting analytical findings to business partners.
• Advanced analytical and problem-solving skills.
• Experience working with large-scale datasets.

Top Required Skills

• Data analytics and performance measurement experience.
• Strong stakeholder management and cross-functional collaboration skills.
• Proficiency with SQL, Python, or statistical analysis tools such as R, SAS, or MATLAB.

Preferred Qualifications

• Experience supporting global marketing or brand organizations.
• Experience analyzing large and complex datasets.
• Experience with business intelligence and visualization tools such as QuickSight.
• Background in data science, marketing analytics, or research within large brands, technology companies, or research agencies.

Success Profile

The ideal candidate combines strong technical analytics skills with business acumen and stakeholder management capabilities. They are comfortable translating complex data into clear recommendations, thrive in collaborative environments, and can deliver insights that directly influence brand and marketing decisions.

Key Traits for Success

• Results-oriented mindset
• Bias for action
• Strong communication skills
• Ability to work effectively in fast-paced, highly collaborative environments
• Attention to detail and commitment to data accuracy