Marketing Analytics (Client Engagement and Deepening)-Vice President
Job Responsibilities
Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including opportunity sizing, audience targeting, test design/execution, performance reporting, and insight generation.
Partner closely with clients/stakeholders to manage the portfolio of work, define the delivery approach, and recommend strategy and experimentation to meet business objectives.
Provide both tactical and strategic marketing insights through analytics, reporting, and advanced data visualization techniques.
Solve complex problems and translate complex analytical results into clear, actionable insights.
Leverage an evolving suite of analytics tools, including cloud migration and next-generation analytical applications.
Profile, wrangle, and prepare data from diverse sources to support analytical work.
Write data transformation logic using languages such as Python & SQL.
Required Qualifications, Capabilities, And Skills
- BS Degree in an applicable STEM discipline and 5+ years of related Marketing Analytics experience
- Hands-on experience in delivering analytics and insights to multiple levels of management (Including Test Design, Financials, Conversion/Response Reporting, Response Analysis, Incremental Analysis, Response Profiling and Target/Segmentation Analysis)
- Experience working with Snowflake, AWS and advanced level database querying languages (SQL, HQL, SparkSQL) with modern cloud-based data architectures
- Technical understanding of data extraction, transformation, and load processing
- Proficiency in web analytics (Adobe Insight/Adobe Site Catalyst)
- Tangible experience with business strategy and tactical implementation
- Strong written and oral presentation / communication skills – the ability to convey complex information simply and clearly to senior business leaders
- Ability to work and collaborate with and influence internal and external partners
- Problem-solving skills are essential. Must be able to think outside the box to implement creative solutions that solve business problems
- Thrive in a fast-paced environment, consistently meet deadlines, and deliver high-quality work with strong attention to detail and organization
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.