Marketing Analyst & Specialist

About the role

This position combines marketing execution with market research, data analysis, and reporting to strengthen brand visibility, customer engagement, and business growth for SWISS KRONO and TruWood brands.

Responsibilities

• Manage the SWISS KRONO and TruWood brands by:
  • Registering and maintaining trademarks
  • Optimizing branded searches
  • Completing Declare label and NAF third-party audits and renewals
  • Posting and tracking social media content on Facebook
  • Providing specifiers appropriate documentation for green projects
• Manage print and digital marketing collateral in collaboration with the sales team, including design, production, and distribution
• Develop collateral, packing, photography, and coordinate with the sales team
• Ensure marketing collateral is accurate and current
• Optimize website content and digital marketing campaigns to improve visibility, engagement, and user experience
• Manage trade shows and exhibits
• Direct, plan, buy, and track annual media
• Manage website content to ensure TruWoodsiding.com and SWISS KRONO/PineParticleboard.com sites are accurate and current
• Develop and maintain marketing dashboards and reports to track KPIs, lead generation, website traffic, and engagement metrics
• Coordinate with sales manager on new product rollouts
• Remain current on FSC marketing requirements
• Independently manage multiple marketing projects and priorities with limited day-to-day supervision
• Order company and marketing tools as approved by management
• Maintain various industry subscriptions, memberships, listings, and biographies as directed by the General Manager
• Manage special projects assigned by the General Manager

On-site attendance is essential to effectively perform the listed duties and responsibilities. Preferably located in Klamath Falls, OR.

Requirements

• Two (2) to five (5) years of experience in marketing, communications, brand management, sales support, digital marketing, or a related field
• Bachelor’s degree in marketing, Business Administration, Communications, Public Relations, Analytics, or a related field; or an equivalent combination of education and experience
• Manufacturing, building products, industrial, or business-to-business (B2B) marketing experience is a plus

Skills

• Strong interpersonal, negotiation, and presentation skills
• Strong verbal and written communication skills
• Strong attention to detail and organizational skills

Environmental Conditions

• May be exposed to dust, noise, trip hazards, and variable weather and temperatures

Positions may require Personal Protective Equipment (PPE) at specific times. Examples of PPE which may be required include high visibility garments, hand protection, eye protection, hearing protection, a hard hat, and foot protection.