Marketing Analyst / Brand Marketing Analyst

Job SummaryOur client, a leading entertainment and streaming provider, is seeking a Senior Paid Social Specialist to join their Subscriber Acquisition team. This is an 11-month contract opportunity focused on hands-on paid social campaign execution, optimization, and performance marketing to drive subscriber growth. Contract DetailsContract Type: 11-month contractWork Location: Burbank, CA or New York, NYWork Arrangement: Hybrid, 4 days onsite and 1 day remote Core ResponsibilitiesPlan, launch, manage, optimize, and report on paid social campaigns focused on subscriber acquisitionExecute day-to-day campaign activities across platforms such as Meta, TikTok, Snapchat, Reddit, and other emerging social channelsBuild, launch, and quality-check campaigns to ensure accurate setup, targeting, creative implementation, and trackingMonitor campaign performance and make data-driven optimizations to improve efficiency, audience targeting, creative performance, and acquisition resultsSupport testing and experimentation across creative assets, audience strategies, bidding approaches, campaign structures, and measurement methodologiesPartner with Analytics, Creative, Media Strategy, Product Marketing, agencies, and social platform representatives to improve campaign performanceAnalyze campaign results, prepare test readouts, communicate findings, and recommend opportunities to improve subscriber acquisition Required Skills/Experience (Must-Haves)3+ years of experience in paid social advertising, performance marketing, digital media, or a related fieldHands-on experience launching, activating, managing, and optimizing paid social campaignsStrong working knowledge of Meta Business Manager/Ads Manager and Snapchat Ads ManagerExperience with direct-response marketing and performance-driven campaigns focused on measurable acquisition or conversion goalsExperience with campaign setup, quality assurance, audience targeting, creative testing, and in-platform optimizationStrong analytical skills with the ability to interpret campaign data and translate findings into actionable recommendationsExperience managing paid media budgets and making data-driven campaign optimization decisions Preferred Skills/Experience (Nice-to-Haves)Experience in the entertainment, streaming, subscription, e-commerce, or direct-to-consumer industryExperience supporting subscriber acquisition campaigns for streaming servicesFamiliarity with TikTok Ads Manager, Reddit Ads, and other emerging social advertising platformsExperience using Smartly, Airtable, or similar campaign management and optimization toolsFamiliarity with conversion lift studies, incrementality testing, attribution testing, or marketing mix modelingExperience working directly with social platform partners on new advertising products, beta programs, or testing opportunitiesExperience supporting multiple brands, products, markets, or global campaigns within a large organization Key Competencies & BehaviorsAbility to interpret performance data, identify trends, and develop actionable recommendationsAbility to maintain accurate campaign setup, tracking, quality assurance, and executionAbility to work effectively with cross-functional teams, agencies, and external platform partnersComfortable managing multiple campaigns and shifting priorities in a fast-paced environmentCurious about emerging social platforms, testing opportunities, and new ways to improve campaign performance Work EnvironmentLocation: Burbank, CA or New York, NYWork Arrangement: Hybrid, with 4 days onsite and 1 day remote per weekContract Duration: 11 monthsInterview Process: Approximately 2–3 rounds Compensation & BenefitsPay Range: The approximate pay range for this position is between $30.00 and $43.00 per hour . Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimumsMedical, Dental, & Vision Insurance PlansEmployee-Owned Profit Sharing (ESOP)401K offered About KellyMitchellAt KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice Marketing DisclosureBy applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from KellyMitchell and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.careers.kellymitchell.com/privacy-policy [143481]