Marketing Analyst

About the role

This organization operates in the AI sector focused on enterprise insurance. It addresses the challenge of processing insurance claims efficiently for large carriers by providing an AI-driven end-to-end claims processing solution. The company has experienced rapid revenue growth and staff expansion, reflecting its increasing market impact.

The Marketing Analyst role is designed to establish the measurement system supporting the growth function. This position is critical for quantifying the effectiveness of outbound marketing channels, managing CRM data, and analyzing sales performance. The role influences strategic decisions on resource allocation within growth initiatives by providing clear, data-driven insights.

Responsibilities

• Measure outbound channel performance, such as LinkedIn conversion rates
• Manage CRM systems and reporting processes
• Conduct sales and marketing analytics and design experiments
• Develop measurement infrastructure from the ground up
• Collaborate with the events team on joint programs

Requirements

• 0-3 years experience in an analytical role
• Proficient with CRMs and marketing analytics tools
• Strong understanding of experimental design
• Ability to build analytical systems and perform data analysis
• Clear communication skills, intellectual honesty, and comfort with ambiguity

Pay

$70,000 to $100,000 base salary