Marketing Analyst

We are seeking a Marketing Analyst who will join our New York City or Los Angeles Marketing Planning and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Responsibilities

• Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video
• Build and manage bottoms-up budgets, country-level goals, pacing, and performance forecasts
• Synthesize cross-channel performance data to inform strategy, highlight insights, and guide investment decisions
• Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade-offs
• Create and deliver executive-ready reporting, including performance reviews with global and regional leads
• Partner with global channel owners on planning, optimization, and best practices
• Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior)
• Support implementation and execution of marketing mix model results
• Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team
• Act as key point of contact within Growth Marketing

Qualifications

• Bachelors degree in Analytics, Statistics, Data Science, Business, or related field
• 2+ years experience in performance marketing, digital media planning, DTC or subscription-based business
• Strong analytical, financial modeling, and forecasting skills (SQL, R a plus)
• Proficiency in data visualization (Tableau, Looker, Power BI), Google Suite and advanced Excel
• Excellent communication skills with ability to distill complex data for executive audiences
• Strong project management skills; able to manage shifting priorities and deliver high-quality work quickly.
• Experience with campaign management and optimization across major media platforms

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness coverage
• Accident coverage
• Tele-behavioral health
• 401(k) plan
• Sick leave (provided where state or city sick leave laws apply)
• Minimum Value (MV) PPO medical plan (eligibility based on length and dates of service)
• Employee Stock Purchase Plan (eligibility based on length and dates of service)
• Paid holiday eligibility (based on length and dates of service)