Marketing Analyst

About the role

This role will be responsible for increasing brand awareness and driving customer demand through multiple channels. The individual will report to the Vice President of Marketing and will work primarily in a strategic and collaborative manner to deliver various objectives to increase Brightcore Energy’s market reach. The ideal candidate will identify opportunities to create brand awareness through traditional and emerging marketing channels.

Responsibilities

• Day-to-day support and execution of marketing communication efforts, including development of sales literature, writing and editing content, project managing deliverables and activities, working cross-functionally with internal stakeholders and outside agencies, coordinating activities, and tracking progress.
• Manage the content calendar for the company’s social media presence (LinkedIn, Instagram, etc.), including content curation, copywriting, image or visual selection/editing, and scheduling.
• Own the company’s participation in industry events, including planning and execution of tradeshows, conferences, and speaking engagements.
• Creative development of sales support literature using design platforms (Canva, Adobe Creative Suite).
• Design and activation of email marketing campaigns and landing pages using the company CRM (HubSpot).
• Development of company presentation material and pitch decks as needed.
• Oversight of internal marketing resource database, ensuring content is current, synchronized across all mediums, intuitively organized, and readily accessible to the internal business development team.
• Stay competent with the latest trends and tools, including AI (CoPilot & Claude).
• Perform all other duties and projects as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 0–3 years of experience in marketing, marketing analytics, or a related field.
• Proficiency in Microsoft Office Suite, with advanced Excel and PowerPoint skills.
• Experience with HubSpot CRM or similar CRM platform preferred.
• Experience with Canva and Adobe Creative Suite preferred.
• Competency using AI tools to support marketing, research, and content development.
• Experience managing and analyzing multiple social media platforms.
• Strong analytical, organizational, and communication skills with attention to detail.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Schedule

An employee is expected to work a minimum of forty (40) hours per week. Office presence required at least three (3) days per week, unless otherwise agreed upon with final approval by direct supervisor. Non-exempt employees are eligible for overtime pay in accordance with applicable wage and hour laws, while exempt employees may be required to work additional hours as necessary.

Pay

The base annual salary range for this position is $66,500–$80,000 and is eligible for an annual performance-based bonus.

Benefits

• Full slate of medical, dental, and vision benefits, including options to enroll in a Flexible Spending Account (FSA) and a Health Savings Account (HSA).
• 401k Plan: Both traditional and Roth 401k plans with a dollar-for-dollar match of up to 3% of contributions and $0.50 on the next 2% for a total potential match of 4% annually.
• Paid Time Off (PTO).
• Financial Wellness Benefits.
• Benefit Concierge Program through Health Advocate.
• Employee Assistance Program (EAP).
• Disability, Life, & AD&D Benefits.
• Access to Marketplace for Discounted Goods & Services.