Marketing Analyst

About the role

The Corporate Modeling & Analytics team focuses on building, maintaining, and enhancing advanced models and analytics tools to support AmeriHome’s Marketing strategies and campaign optimization tactics. The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of marketing analytics principles in the financial services or mortgage industry.

Responsibilities

• Model Development & Forecasting - Design, develop, and maintain unified models to track and monitor Marketing performance, including website traffic, campaign conversion rates, paid search ads, paid social ads, direct mail and other digital marketing channels.
• Quantitative Processes & Data Engineering - Create and maintain quantitative processes including data mining, predictive modeling, and complex data processing to support data-driven insights and decision making.
• Analytics Tools & Systems Development - Develop and oversee marketing analytics tools and systems tools (e.g., Gurobi, Hubspot, GTM, Google Analytics, Salesforce) that enable data-driven decisions, aligning capital markets operations with broader business strategies to drive profitability and effectiveness.
• Competitive Intelligence – Assess competitive intelligence tools (i.e. Google Analytics, SemRush, Competiscan, Lashback) and assist in developing a quarterly competitive intelligence report.
• Stakeholder Collaboration & Communication - Partner with key stakeholders, including Marketing, Lock Desk, Bulk Trading Desk, Pipeline Hedging, and FP&A to ensure analytics solutions meet diverse marketing and operational needs. Communicate effectively using data and metrics to support time-sensitive decisions with clarity and precision.
• Automation & Scalability - Identify and implement automation opportunities to enhance scalability, accuracy, and efficiency across Marketing workflows.

Requirements

• 1+ years of related experience.
• Bachelor's degree in related field required; Masters or MBA in related field preferred.
• Entry level knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services.
• Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Intermediate to advanced experience with C#, SQL Server, Excel and Excel VBA, PowerBI.
• Intermediate to advanced experience with statistical analysis, including the use of tools like R or Python.
• Intermediate speaking and writing communication skills.

Benefits

We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!