Marketing Administration Specialist - Primm Valley Casino Resorts

About the role

The Marketing Administrative Specialist provides administrative and operational support to the Marketing Department at the casino property by coordinating marketing projects, maintaining departmental records, assisting with promotions and special events, preparing reports, and ensuring the timely execution of marketing initiatives. This position serves as a key liaison between the Marketing team, internal departments, vendors, and external partners to help ensure marketing activities are organized, compliant, and executed efficiently.The Marketing Administrative Specialist supports guest engagement initiatives, promotional planning, database maintenance, and departmental communications while maintaining high standards of accuracy, confidentiality, and customer service.

Responsibilities

• Provide administrative support to the Marketing leadership team and department staff.
• Prepare correspondence, reports, presentations, meeting agendas, and other marketing-related documents.
• Schedule meetings, coordinate calendars, and maintain departmental files and records.
• Maintain organized electronic and physical filing systems.
• Process purchase requisitions, invoices, expense reports, and vendor documentation.
• Order and maintain office and promotional supplies for the department.
• Assist with the coordination and execution of promotions, tournaments, giveaways, drawings, entertainment, and special events.
• Coordinate marketing materials, signage, collateral, and promotional items with internal departments and outside vendors.
• Help ensure marketing campaigns are completed according to established timelines.
• Assist with proofreading marketing materials for accuracy and consistency.
• Maintain promotional calendars and marketing schedules.
• Assist with maintaining player database information and guest marketing records.
• Support direct mail, email, SMS, and digital marketing campaigns by preparing mailing lists and coordinating campaign logistics.
• Maintain confidentiality of guest and player information.
• Assist with tracking promotional participation and guest responses.
• Prepare recurring departmental reports and spreadsheets.
• Compile marketing statistics, campaign results, attendance records, and promotional summaries.
• Maintain promotional documentation and departmental records in accordance with company policies.
• Assist with budget tracking, invoice reconciliation, and expense reporting.
• Serve as a point of contact for vendors regarding marketing materials, promotional items, and event logistics.
• Coordinate deliveries, inventory, and distribution of marketing collateral.
• Work closely with Casino Operations, Player Development, Food & Beverage, Hotel Operations, Entertainment, Finance, and other departments to support marketing initiatives.
• Assist with obtaining approvals for marketing materials and promotional documentation.
• Provide courteous and professional service to guests, vendors, and team members.
• Assist guests with general questions regarding promotions, events, rewards programs, and marketing activities.
• Resolve routine guest inquiries or refer issues to the appropriate department.
• Ensure marketing documentation complies with company policies, internal controls, and applicable gaming regulations.
• Maintain confidentiality of proprietary and guest information.
• Support compliance with all departmental procedures and record retention requirements.

Key Performance Indicators: Timely completion of assigned marketing projects and administrative tasks; Accuracy of departmental records and reports; On-time coordination of promotions and events; Accuracy of database updates and marketing documentation; Internal customer satisfaction and departmental support; Compliance with company policies and gaming regulations.

Working Conditions: Hybrid office-based with regular interaction throughout casino and hotel properties; Frequent communication with guests, vendors, executives, and department leaders; Ability to work evenings, weekends, and holidays to support promotions, events, or business needs; Ability to sit, stand, walk, and use standard office equipment for extended periods; May occasionally lift and move marketing materials or promotional items weighing up to 25 pounds.

Qualifications

• Education: High School Diploma or GED required. Equivalent combination of education and experience may be considered.
• Experience: Two (2) years or more in a customer-engaging role. Casino or hospitality experience preferred.
• Knowledge, Skills, and Abilities: Excellent organizational and time management skills; Strong attention to detail and accuracy; Excellent verbal and written communication skills; Ability to manage multiple assignments and meet deadlines in a fast-paced environment; Strong customer service and interpersonal skills; Ability to maintain confidentiality; Experience with Microsoft Office Suite, including Excel, Word, Outlook, and PowerPoint a plus; Ability to work independently while contributing effectively within a team environment.