Marketing Account Manager

About the role

Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units. Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.

Responsibilities

• Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts.
• Lead cross-functional account teams, including task and deadlines assignment.
• Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including: Collecting input/content, Writing creative briefs, proposals and plans, Running meetings – setting agendas, leading discussions, following up, Setting deadlines and ensuring on-time execution/delivery, Monitoring content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines, Presenting creative/campaign elements for review/approval, Developing and managing account budgets, including outside production costs, Identifying and tracking impactful performance indicators for accounts, campaigns and channels, Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement.
• Develop and execute email communications/campaigns for assigned accounts.
• Leverage and optimize marketing channels for maximum effective reach.
• Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
• Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
• May lead and directly manage marketing account coordinators and/or marketing account specialists.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field
• 6 to 10+ years in marketing roles with progressively expanded responsibilities, including: Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment
• Contribution to digital marketing platforms including website, email and social media
• Excellent communications skills, including written, verbal and public speaking
• Ability to solve problems, adapt to changing needs and make decisions
• Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
• Experience developing key metrics to track and report the impact of overall and specific marketing efforts
• Motivated to stay continually informed of the latest marketing and digital trends
• Experience with marketing automation platforms and Adobe Creative Cloud, including InDesign and Photoshop, a plus