Marketing Account Manager

About the role

OCTA is seeking an experienced marketing professional to develop and execute innovative, integrated marketing programs that increase awareness, engagement, and use of OCTA programs and services. The Senior Marketing Specialist leads and manages marketing campaigns and programs with an emphasis on research, strategic planning, execution, promotion, and evaluation. The Principal Marketing Specialist provides broader strategic leadership for complex marketing initiatives, partner marketing, business and community outreach, and cross-channel programs. This recruitment may be filled at either the Senior Marketing Specialist or Principal Marketing Specialist level based on the selected candidate's experience and qualifications.

Responsibilities

• Develop and execute integrated marketing, advertising, promotional, and outreach campaigns that