Marketing Account Manager

About the role

The Account Manager and Account Director roles at Hawke are designed to lead and manage integrated marketing campaigns for clients ranging from startups to Fortune 500 companies. Our team is dedicated to helping our clients achieve their marketing goals through data-driven strategies and performance-focused solutions.

Responsibilities

• Serves as the primary day-to-day point of contact for integrated marketing communications accounts
• Manages day-to-day client communication and ensures alignment across all initiatives
• Buys and maintains long-term client relationships based on trust and performance
• Identifies new opportunities for additional work, campaigns, or expanded services
• Provides project direction to Account Coordinator(s) and/or Intern(s) regarding projects they are managing on their assigned client accounts
• Develops and manages overall marketing budgets across campaigns and initiatives
• Reviews campaign activity against budget to ensure efficiency and accountability
• Develops, edits and processes client invoices and summary reports
• Maintains consistency of client voice, tone, and brand standards across all deliverables
• Reviews messaging and creative output to ensure alignment with brand positioning
• Provides direction to internal teams on appropriate brand application and communication style
• Provides direction on creative approach, content strategy and campaign development
• Collaborates with Creative Director, Associate Creative Director, Traffic Manager and design team to guide concepts and execution
• Reviews creative work and provides actionable feedback prior to client presentation
• Ensures creative output aligns with strategy and brand standards, and that campaign goals are being met
• Provides direction on media/channel strategy approach, content strategy and campaign development
• Collaborates with Media Strategist, Media Coordinator and Traffic Manager to guide media team planning, strategy and execution
• Recommends and evaluates new marketing channels and tactics based on client goals
• Identifies opportunities to expand campaigns across digital, social, media, PR, and other channels
• Affords performance and adjusts strategies to improve results and reach
• Works with Media, Traffic and Creative teams to set and monitor campaign ad deadlines to ensure campaign goals are being met
• Proactively identifies new marketing opportunities, campaigns, and initiatives for clients
• Recommends strategies to increase visibility, engagement, and overall performance
• Writes and supports proposal development, scope expansion, and upsell opportunities
• Provides direction to Social Media Manager on social media strategy and execution for assigned clients
• Reviews content plans, messaging, and posting schedules
• Ensures social content aligns with brand voice, campaign goals, and overall strategy
• Monitors activity and provides direction for adjustments as needed to ensure campaign goals are being met
• Coordinates with Creative, Media, and Account teams to ensure campaigns are executed effectively and goals are being met
• Ensures all deliverables are aligned with goals, strategy, budget, and timelines
• Provides clear direction and priorities to internal teams supporting client work
• Supports promotion of the agency’s brand, capabilities, and culture
• Aids in agency business development projects

Qualifications

• Strong client relationship management and communication skills
• Excellent project management and organizational abilities
• Ability to develop and execute strategic marketing initiatives
• Strong leadership and team collaboration skills
• Experience managing budgets, invoices, and campaign performance
• Knowledge of integrated marketing, including digital, social media, PR, and traditional marketing channels
• Strong analytical and problem-solving skills with the ability to make data-driven recommendations
• Excellent written, verbal, and presentation skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong attention to detail and commitment to delivering high-quality work
• Proficiency with Microsoft Office and Google Workspace; experience with project management and marketing platforms is preferred