Marketing Account Manager

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we boast clients such as Red Bull, Verizon, Crocs, Barstool Sports, (and many, many more). The Account Manager manages client relationships and oversees the planning, execution, and performance of integrated marketing campaigns. This role serves as the primary point of contact for assigned clients, works closely with internal teams to ensure projects are delivered on time and within budget, and provides strategic guidance to help clients achieve their marketing goals. The Account Director also identifies opportunities to grow client accounts and supports overall agency success. Qualifications Account Management & Communication Serves as the primary day-to-day point of contact for integrated marketing communications accountsManages day-to-day client communication and ensures alignment across all initiativesBuilds and maintains long-term client relationships based on trust and performanceIdentifies new opportunities for additional work, campaigns, or expanded servicesProvides project direction to Account Coordinator(s) and/or Intern(s) regarding projects they are managing on their assigned client accounts Budget Development and Oversight/Invoicing Develops and manages overall marketing budgets across campaigns and initiativesRecommends spend across channels and tactics based on priorities and performanceMonitors budget and tactics pacing and adjusts plans to stay within approved limitsReviews campaign activity against budget to ensure efficiency and accountabilityDevelops, edits and processes client invoices and summary reports Brand & Voice Stewardship Maintains consistency of client voice, tone, and brand standards across all deliverablesReviews messaging and creative output to ensure alignment with brand positioningProvides direction to internal teams on appropriate brand application and communication style Creative/Content Strategy Provides direction on creative approach, content strategy and campaign developmentCollaborates with Creative Director, Associate Creative Director, Traffic Manager and design team to guide concepts and executionReviews creative work and provides actionable feedback prior to client presentationEnsures creative output aligns with strategy and brand standards, and that campaign goals are being met Media/Channel Strategy Provides direction on media/channel strategy approach, content strategy and campaign developmentCollaborates with Media Strategist, Media Coordinator and Traffic Manager to guide media team planning, strategy and executionRecommends and evaluates new marketing channels and tactics based on client goalsIdentifies opportunities to expand campaigns across digital, social, media, PR, and other channelsAssesses performance and adjusts strategies to improve results and reachWorks with Media, Traffic and Creative teams to set and monitor campaign ad deadlines to ensure campaign goals are being met Opportunity Development Proactively identifies new marketing opportunities, campaigns, and initiatives for clientsRecommends strategies to increase visibility, engagement, and overall performanceWrites and supports proposal development, scope expansion, and upsell opportunities Social Media Oversight Provides direction to Social Media Manager on social media strategy and execution for assigned clientsReviews content plans, messaging, and posting schedulesEnsures social content aligns with brand voice, campaign goals, and overall strategyMonitors activity and provides direction for adjustments as needed to ensure campaign goals are being met Cross-Team Coordination Coordinates with Creative, Media, and Account teams to ensure campaigns are executed effectively and goals are being metEnsures all deliverables are aligned with goals, strategy, budget, and timelinesProvides clear direction and priorities to internal teams supporting client work Agency Promotion Supports promotion of the agency’s brand, capabilities, and cultureAssists with agency business development projects Other Duties As Assigned Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. Skills & Experience: Strong client relationship management and communication skillsExcellent project management and organizational abilitiesAbility to develop and execute strategic marketing initiativesStrong leadership and team collaboration skillsExperience managing budgets, invoices, and campaign performanceKnowledge of integrated marketing, including digital, social media, PR, and traditional marketing channelsStrong analytical and problem-solving skills with the ability to make data-driven recommendationsExcellent written, verbal, and presentation skillsAbility to manage multiple projects and priorities in a fast-paced environmentStrong attention to detail and commitment to delivering high-quality workProficiency with Microsoft Office and Google Workspace; experience with project management and marketing platforms is preferred Visa Sponsorship: Applicants must be authorized to work in the United States at the time of hire and throughout employment, without employer-sponsored visa support, as this role is not eligible for sponsorship. Perks and Benefits Health and Wellness Medical, Dental, and Vision CoverageHealth Savings Account (HSA) or Flexible Spending Account (FSA)Employee Assistance Program (EAP) Financial Benefits Competitive Base Salary401(k) with Company MatchLife and Disability Insurance Time Off Unlimited Paid Time Off (PTO)Paid HolidaysPaid Paternal/Maternal Leave Growth and Development Ongoing Training and Learning OpportunitiesCareer Path Progression