Marketing Account Manager

Job Duties & Responsibilities

• Strategic Account Leadership: Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIs.
• Consultative Partnership: Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutions.
• Integrated Communication & Coordination: Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departments.
• Web Optimization Oversight: Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiency.
• CRM & Lifecycle Management: Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing.
• Cross-Functional Orchestration: Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic vision.
• Full-Cycle Project Management: Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancements.
• Operational Excellence: Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budget.
• Growth & Innovation: Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivots.
• Performance Analysis: Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior.

Job Requirements

• Experience: 3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clients.
• Technical Literacy: A strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journey.
• Strategic Mindset: Proven ability to look at a project and see the "big picture"—you should be comfortable discussing LTV, conversion funnels, and data integration.
• CRM Savvy: Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions.
• Project Leadership: Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details.
• Communication: Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority.
• Passion & Energy: Must bring a high level of "proactive energy"—we want someone who is genuinely excited by solving puzzles and exceeding client expectations.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related technical field.

Benefits

• Hybrid or remote (dependent on location) - $80,000 - $90,000 annual salary range.
• Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
• Paid time-off, including 14 paid holidays.
• Great work-life balance & positive company culture.
• Team happy hours.
• Business casual dress code.
• Company laptop, full tech stack+tools, and other resources provided by demandDrive.