Marketer

About the Role

This position develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services to maintain and increase census, provide accurate community information, and foster positive relationships with residents, families, and the public.

Responsibilities

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, and evaluate public relations and marketing programs.
• Develop and maintain written policies and procedures governing information release in compliance with privacy regulations.
• Assist department directors in establishing and using marketing and public relations policies; ensure staff understand their roles.
• Review and recommend updates to marketing and public relations policies annually.
• Assist in developing, implementing, and tracking customer satisfaction surveys.
• Interpret and communicate facility policies regarding information release to employees, residents, families, visitors, and government agencies.
• Ensure all public materials (brochures, manuals, information packets) are accurate and up to date.
• Organize and maintain internal communications via bulletin boards, newsletters, meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain positive relationships with families, residents, community leaders, and civic groups.
• Participate in community and civic groups to promote facility engagement and charitable activities.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to ensure accurate, policy-compliant information release.
• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Serve on committees as directed by the Administrator.
• Maintain confidentiality of all resident information, including protected health information.
• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Supervisory Responsibilities

This position includes direct or indirect supervisory responsibilities.

Qualifications

• Bachelor’s Degree from an accredited college or university, or equivalent.
• Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.

Physical Demands

• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear.
• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.

Work Environment

The noise level in the work environment is usually low to moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.