Market Tire Coach

About the Company

For more than 25 years, MSX International has been a dedicated partner to leading automotive brands worldwide. We support clients in transforming their businesses and managing operations across Customer Experience, Repair Optimization, Learning, and Insights. With over 5,000 employees in more than 80 countries, our teams provide industry-leading expertise, combining deep automotive knowledge with cutting-edge technology to help clients increase revenue, reduce costs, enhance operational efficiency, and improve customer satisfaction.

About the Role

Serve as the primary tire contact for FCSD and MSX Market and Regional Teams, providing expert guidance and support. Act as the go-to resource for the field team regarding the Ford Tire Program, ensuring seamless communication and assistance.

Responsibilities

• Send weekly and monthly reports to the field and address questions, comments, and concerns effectively.
• Demonstrate expertise in TIM, TST, and TAAC tools and facilitate communication between the National Tire Specialist and field personnel.
• Develop market-specific and regional growth strategies to boost tire sales across Ford Dealers, Quick Lane, Quick Lane Express, and Lincoln Priority Express dealerships.
• Model effective tire discussions with dealership personnel, including Parts Managers, Service Managers, Quick Lane Managers, and Advisors.
• Travel with Market PRCs and FPSs to demonstrate optimal tire conversations and assist in managing the TIM Tool.
• Maximize the impact of program benefits through strategic discussions and analyze reports to identify market opportunities supporting tire sales growth.
• Share insights with MPMs and RPCs to influence strategic decision-making and advance the tire program.
• Work with RPCs and FPSs to capitalize on identified opportunities, fostering a collaborative environment.
• Partner with Ford ATW, Tire Manufacturers, Tire Distributors, FCSD Regional Personnel, and Service Solutions Field Teams to ensure market success by:
  • Assisting with TIM setup and resets.
  • Identifying and resolving inventory challenges.
  • Implementing Better/Best/Good Strategies to optimize tire offerings.
  • Supporting the development of display, marketing, and pricing strategies to enhance tire sales performance.
• Conduct tire training sessions for Ford and MSX field personnel to foster expertise and confidence.
• Drive the achievement of FCSD, Quick Lane, and QLE/LPE performance objectives.
• Support special projects contributing to tire program success and ensure timely completion of administrative tasks adhering to MSX project standards.
• Provide tire support for Quick Lane and QLE/LPE business launch, focusing on high-impact and at-risk dealers.

Requirements

• OEM dealer contact experience is a plus.
• Excellent verbal and written communication skills.
• Proficiency with Microsoft Word, PowerPoint, Excel, and Internet Explorer.
• Ability to leverage relationships to identify and sell the business case for change.
• Experience analyzing data from dealer financials and operational assessments to establish improvement action plans.
• Implementation of service advisor selling systems and process improvement solutions at the aftermarket or retail level.
• Ability to understand, establish, and implement effective metrics to keep dealerships focused on growth and ROID.
• Demonstrated proficiency with PC applications in a Windows environment.
• Ability to train and utilize all aspects of Automotive Tire Sales and automotive service sales.
• Ability to influence sales personnel and technicians in training processes and monitor results.
• Bachelor’s Degree (preferred).