Market Sales Manager - Dallas (GolfNow)
Versant Media · Dallas, TX · 1 mo ago
RemoteRemoteSalesFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes Company Description, Job Description, Why This Role Matters, What You’ll Do, Technology Competency, Qualifications, Why You’ll Love It Here, Additional Information (but we need to remove boilerplate like EEO, legal, etc). Also we need to include sections only if there is real specific content. We must not repeat job title as heading. Use for section headings. Use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to preserve all substantive information, remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions.
We need to include sections: maybe "About the role" (but we have Company Description and Job Description). The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings based on content.
We have:
- Company Description: description of Versant and GolfNow. Could be "About the role" or maybe "Company Overview". But they said use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can use "About the role" for company description and role context.
- Why This Role Matters: could be part of About the role or separate "Impact". But we can incorporate into About the role.
- What You’ll Do: responsibilities. Use heading "Responsibilities".
- Technology Competency: could be part of Responsibilities or separate "Skills". Could be "Skills" heading.
- Qualifications: heading "Qualifications".
- Why You’ll Love It Here: could be "Benefits" or "Culture". But Benefits section only if posting actually states them. It mentions flexibility, meaningful opportunities for in-person collaboration, team values, etc. Not explicit benefits like health insurance, retirement. So maybe we skip Benefits unless we have explicit benefits. The posting includes "Why You’ll Love It Here" describing culture, not tangible benefits. According to rule: never create Benefits section unless posting actually states them. It does not state benefits like health insurance, retirement, PTO. So we should not create Benefits section.
- Pay: not stated (they mention good faith pay range but not actual numbers). So we should not create Pay section.
- Schedule: not stated (remote role, regular in-market travel). Could be schedule info? It mentions remote role, travel. Not explicit schedule like full-time, hours. Might be considered schedule? The rule: never create Schedule section unless posting actually states them. It does not state schedule like "Full-time", "40 hours/week". So we skip Schedule.
- Additional Information: includes EEO etc which we must remove. Also includes accommodation request, pay transparency statement, etc. Those are boilerplate legal. We should remove them. The only possibly substantive part: "As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision." That's somewhat procedural but maybe considered application instructions? It's about interview process. The instruction says remove application instructions. So we should drop that.
Thus we will produce sections: About the role (company description + why role matters), Responsibilities (What You’ll Do), Skills (Technology Competency), Qualifications.
We need to use for each section heading. Inside each, use
for prose,
- for lists.
We need to preserve all substantive information. Let's extract content.
Company Description:
"VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass."
Why This Role Matters:
"This role directly supports GolfNow’s growth by expanding client relationships, increasing technology and product adoption, improving tee time utilization, and strengthening market penetration. Success in this role will help golf course partners grow rounds, revenue, and operational efficiency while advancing GolfNow’s position as a trusted technology, SaaS, and marketing partner. This is a remote role supporting the GolfNow platform, with regular in-market travel to engage golf course partners and prospects. Candidates must reside in or be willing to relocate to the greater Dallas area."
We can combine these into About the role.
Responsibilities (What You’ll Do):
List items:
- Own the full sales cycle across assigned markets, including account planning, relationship development, discovery, solution selling, negotiation, retention, expansion, and closing opportunities across GolfNow’s tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Build trusted advisor relationships with golf course partners, prospects, and multi-course operators by understanding their business challenges and aligning GolfNow technology and marketing solutions to their goals.
- Retain and grow an existing book of business by identifying partner needs, uncovering expansion opportunities, and positioning GolfNow solutions that support measurable business outcomes.
- Prepare and present customized GolfNow solutions that address partner needs across operations, revenue management, golfer engagement, tee time utilization, and technology adoption.
- Become a market expert by developing detailed knowledge of local golf courses, competitive dynamics, decision-makers, market trends, and sales opportunities.
- Track sales activities, pipeline progress, revenue performance, retention opportunities, product adoption, and partner insights in CRM system.
- Partner with regional leadership and internal teams to analyze market opportunities, execute sales and marketing strategies, and improve key performance metrics including client growth, retention, product adoption, tee time utilization, and golfer engagement.
Technology Competency (Skills):
- Develop strong product fluency across GolfNow’s core technology platforms, including tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Effectively demonstrate how GolfNow technology supports golf course operations, revenue growth, payment efficiency, staff productivity, and golfer experience.
- Partner with internal product, support, onboarding, and account teams to support successful implementation, adoption, retention, and expansion of GolfNow technology solutions.
Qualifications (What You Bring):
- 5+ years of relevant SaaS sales, digital marketing, account management, business development, or technology sales experience.
- Proven ability to manage the full sales cycle, close new business, grow an existing book of business, and retain customers in a recurring revenue or SaaS environment.
- Experience selling software, point of sale, payments, online distribution, marketing technology, or similar business technology products, preferably within hospitality, recreation, golf, sports, payments, or point of sale environments.
- Strong relationship-building, communication, presentation, discovery, and negotiation skills.
- Comfort using CRM tools such as Salesforce, along with strong computer and internet-based research skills.
- Business acumen, problem-solving ability, and a track record of meeting or exceeding goals.
- Ability to travel extensively, including weekends or short-notice business needs.
Bonus Points For (these are additional qualifications but still part of qualifications). We should include them as part of Qualifications list.
- Experience selling tee sheet, point of sale, handheld POS, payments, reservation, inventory, or business management software.
- Experience working with golf courses, resorts, hospitality operators, multi-location businesses, or owner-operated businesses.
- Sales development, sales strategy, market expansion, or customer retention experience.
- A college degree or equivalent relevant experience.
Also the "How We Do It" behaviors: building Trust, Teamwork, Transparency, Agility, Entrepreneurial Spirit. This is more like cultural expectations; could be part of Qualifications or maybe separate "Skills"? But we can include as part of Qualifications as bullet points.
Why You’ll Love It Here: we decided not to create Benefits section. But we could incorporate into About the role? It's about culture. Might be considered "About the role" as well. However rule: only create sections when posting has real specific content. It does have content, but we don't have a heading like "Culture". The allowed headings list includes Benefits, Pay, Schedule, etc. Not culture. So we could either omit it or include under About the role as prose. Since we must preserve all substantive information, we should include it somewhere. We can add a paragraph under About the role after the why role matters describing why you'll love it here. That seems acceptable.
Thus About the role will contain company description, why role matters, and why you'll love it here.
Now we need to output HTML fragment only, no /, no markdown fences.
We'll produce:
About the role
...
But we have multiple paragraphs; we can separate with tags.
Inside About the role, we may have multiple paragraphs: company description, why role matters, why you'll love it here.
We'll keep them as separate
elements.
Responsibilities:
Responsibilities
- ... each bullet as
Skills: Skills
...
Qualifications: Qualifications
...
We need to ensure we don't include any boilerplate like EEO etc.
Let's craft the text precisely.
About the role paragraph 1: Company Description.
Paragraph 2: Why This Role Matters + location info.
Paragraph 3: Why You’ll Love It Here (culture).
Let's extract Why You’ll Love It Here text:
"At Versant, you’ll be part of a portfolio of brands that inform, entertain, and connect audiences across culture, sports, business, entertainment, and beyond. In this role, you’ll help shape the future of GolfNow’s market presence by partnering directly with golf course operators and resort leaders to solve real business challenges. This role offers flexibility while maintaining meaningful opportunities for in-person collaboration with clients, teammates, and business partners. You’ll join a team that values accountability, partnership, clear communication, adaptability, and an entrepreneurial mindset."
We'll include that.
Now Responsibilities bullets: need to copy exactly as given.
Let's list them:
- Own the full sales cycle across assigned markets, including account planning, relationship development, discovery, solution selling, negotiation, retention, expansion, and closing opportunities across GolfNow’s tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Build trusted advisor relationships with golf course partners, prospects, and multi-course operators by understanding their business challenges and aligning GolfNow technology and marketing solutions to their goals.
- Retain and grow an existing book of business by identifying partner needs, uncovering expansion opportunities, and positioning GolfNow solutions that support measurable business outcomes.
- Prepare and present customized GolfNow solutions that address partner needs across operations, revenue management, golfer engagement, tee time utilization, and technology adoption.
- Become a market expert by developing detailed knowledge of local golf courses, competitive dynamics, decision-makers, market trends, and sales opportunities.
- Track sales activities, pipeline progress, revenue performance, retention opportunities, product adoption, and partner insights in CRM system.
- Partner with regional leadership and internal teams to analyze market opportunities, execute sales and marketing strategies, and improve key performance metrics including client growth, retention, product adoption, tee time utilization, and golfer engagement.
Skills bullets:
- Develop strong product fluency across GolfNow’s core technology platforms, including tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Effectively demonstrate how GolfNow technology supports golf course operations, revenue growth, payment efficiency, staff productivity, and golfer experience.
- Partner with internal product, support, onboarding, and account teams to support successful implementation, adoption, retention, and expansion of GolfNow technology solutions.
Qualifications bullets (including bonus points and How We Do It behaviors):
Base qualifications:
- 5+ years of relevant SaaS sales, digital marketing, account management
for prose. We need to preserve all substantive information, remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to include sections: maybe "About the role" (but we have Company Description and Job Description). The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings based on content.
We have:
- Company Description: description of Versant and GolfNow. Could be "About the role" or maybe "Company Overview". But they said use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can use "About the role" for company description and role context.
- Why This Role Matters: could be part of About the role or separate "Impact". But we can incorporate into About the role.
- What You’ll Do: responsibilities. Use heading "Responsibilities".
- Technology Competency: could be part of Responsibilities or separate "Skills". Could be "Skills" heading.
- Qualifications: heading "Qualifications".
- Why You’ll Love It Here: could be "Benefits" or "Culture". But Benefits section only if posting actually states them. It mentions flexibility, meaningful opportunities for in-person collaboration, team values, etc. Not explicit benefits like health insurance, retirement. So maybe we skip Benefits unless we have explicit benefits. The posting includes "Why You’ll Love It Here" describing culture, not tangible benefits. According to rule: never create Benefits section unless posting actually states them. It does not state benefits like health insurance, retirement, PTO. So we should not create Benefits section.
- Pay: not stated (they mention good faith pay range but not actual numbers). So we should not create Pay section.
- Schedule: not stated (remote role, regular in-market travel). Could be schedule info? It mentions remote role, travel. Not explicit schedule like full-time, hours. Might be considered schedule? The rule: never create Schedule section unless posting actually states them. It does not state schedule like "Full-time", "40 hours/week". So we skip Schedule.
- Additional Information: includes EEO etc which we must remove. Also includes accommodation request, pay transparency statement, etc. Those are boilerplate legal. We should remove them. The only possibly substantive part: "As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision." That's somewhat procedural but maybe considered application instructions? It's about interview process. The instruction says remove application instructions. So we should drop that.
Thus we will produce sections: About the role (company description + why role matters), Responsibilities (What You’ll Do), Skills (Technology Competency), Qualifications.
We need to use for each section heading. Inside each, use
for prose,
- for lists.
We need to preserve all substantive information. Let's extract content.
Company Description:
"VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass."
Why This Role Matters:
"This role directly supports GolfNow’s growth by expanding client relationships, increasing technology and product adoption, improving tee time utilization, and strengthening market penetration. Success in this role will help golf course partners grow rounds, revenue, and operational efficiency while advancing GolfNow’s position as a trusted technology, SaaS, and marketing partner. This is a remote role supporting the GolfNow platform, with regular in-market travel to engage golf course partners and prospects. Candidates must reside in or be willing to relocate to the greater Dallas area."
We can combine these into About the role.
Responsibilities (What You’ll Do):
List items:
- Own the full sales cycle across assigned markets, including account planning, relationship development, discovery, solution selling, negotiation, retention, expansion, and closing opportunities across GolfNow’s tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Build trusted advisor relationships with golf course partners, prospects, and multi-course operators by understanding their business challenges and aligning GolfNow technology and marketing solutions to their goals.
- Retain and grow an existing book of business by identifying partner needs, uncovering expansion opportunities, and positioning GolfNow solutions that support measurable business outcomes.
- Prepare and present customized GolfNow solutions that address partner needs across operations, revenue management, golfer engagement, tee time utilization, and technology adoption.
- Become a market expert by developing detailed knowledge of local golf courses, competitive dynamics, decision-makers, market trends, and sales opportunities.
- Track sales activities, pipeline progress, revenue performance, retention opportunities, product adoption, and partner insights in CRM system.
- Partner with regional leadership and internal teams to analyze market opportunities, execute sales and marketing strategies, and improve key performance metrics including client growth, retention, product adoption, tee time utilization, and golfer engagement.
Technology Competency (Skills):
- Develop strong product fluency across GolfNow’s core technology platforms, including tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Effectively demonstrate how GolfNow technology supports golf course operations, revenue growth, payment efficiency, staff productivity, and golfer experience.
- Partner with internal product, support, onboarding, and account teams to support successful implementation, adoption, retention, and expansion of GolfNow technology solutions.
Qualifications (What You Bring):
- 5+ years of relevant SaaS sales, digital marketing, account management, business development, or technology sales experience.
- Proven ability to manage the full sales cycle, close new business, grow an existing book of business, and retain customers in a recurring revenue or SaaS environment.
- Experience selling software, point of sale, payments, online distribution, marketing technology, or similar business technology products, preferably within hospitality, recreation, golf, sports, payments, or point of sale environments.
- Strong relationship-building, communication, presentation, discovery, and negotiation skills.
- Comfort using CRM tools such as Salesforce, along with strong computer and internet-based research skills.
- Business acumen, problem-solving ability, and a track record of meeting or exceeding goals.
- Ability to travel extensively, including weekends or short-notice business needs.
Bonus Points For (these are additional qualifications but still part of qualifications). We should include them as part of Qualifications list.
- Experience selling tee sheet, point of sale, handheld POS, payments, reservation, inventory, or business management software.
- Experience working with golf courses, resorts, hospitality operators, multi-location businesses, or owner-operated businesses.
- Sales development, sales strategy, market expansion, or customer retention experience.
- A college degree or equivalent relevant experience.
Also the "How We Do It" behaviors: building Trust, Teamwork, Transparency, Agility, Entrepreneurial Spirit. This is more like cultural expectations; could be part of Qualifications or maybe separate "Skills"? But we can include as part of Qualifications as bullet points.
Why You’ll Love It Here: we decided not to create Benefits section. But we could incorporate into About the role? It's about culture. Might be considered "About the role" as well. However rule: only create sections when posting has real specific content. It does have content, but we don't have a heading like "Culture". The allowed headings list includes Benefits, Pay, Schedule, etc. Not culture. So we could either omit it or include under About the role as prose. Since we must preserve all substantive information, we should include it somewhere. We can add a paragraph under About the role after the why role matters describing why you'll love it here. That seems acceptable.
Thus About the role will contain company description, why role matters, and why you'll love it here.
Now we need to output HTML fragment only, no /, no markdown fences.
We'll produce:
About the role
...
But we have multiple paragraphs; we can separate withtags. Inside About the role, we may have multiple paragraphs: company description, why role matters, why you'll love it here. We'll keep them as separate
elements. Responsibilities:
Responsibilities
- ... each bullet as
Skills
- ...
Qualifications:
Qualifications
- ...
We need to ensure we don't include any boilerplate like EEO etc.
Let's craft the text precisely.
About the role paragraph 1: Company Description.
Paragraph 2: Why This Role Matters + location info.
Paragraph 3: Why You’ll Love It Here (culture).
Let's extract Why You’ll Love It Here text:
"At Versant, you’ll be part of a portfolio of brands that inform, entertain, and connect audiences across culture, sports, business, entertainment, and beyond. In this role, you’ll help shape the future of GolfNow’s market presence by partnering directly with golf course operators and resort leaders to solve real business challenges. This role offers flexibility while maintaining meaningful opportunities for in-person collaboration with clients, teammates, and business partners. You’ll join a team that values accountability, partnership, clear communication, adaptability, and an entrepreneurial mindset."
We'll include that.
Now Responsibilities bullets: need to copy exactly as given.
Let's list them:
- Own the full sales cycle across assigned markets, including account planning, relationship development, discovery, solution selling, negotiation, retention, expansion, and closing opportunities across GolfNow’s tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Build trusted advisor relationships with golf course partners, prospects, and multi-course operators by understanding their business challenges and aligning GolfNow technology and marketing solutions to their goals.
- Retain and grow an existing book of business by identifying partner needs, uncovering expansion opportunities, and positioning GolfNow solutions that support measurable business outcomes.
- Prepare and present customized GolfNow solutions that address partner needs across operations, revenue management, golfer engagement, tee time utilization, and technology adoption.
- Become a market expert by developing detailed knowledge of local golf courses, competitive dynamics, decision-makers, market trends, and sales opportunities.
- Track sales activities, pipeline progress, revenue performance, retention opportunities, product adoption, and partner insights in CRM system.
- Partner with regional leadership and internal teams to analyze market opportunities, execute sales and marketing strategies, and improve key performance metrics including client growth, retention, product adoption, tee time utilization, and golfer engagement.
Skills bullets:
- Develop strong product fluency across GolfNow’s core technology platforms, including tee sheet, point of sale, handheld POS, and related SaaS solutions.
- Effectively demonstrate how GolfNow technology supports golf course operations, revenue growth, payment efficiency, staff productivity, and golfer experience.
- Partner with internal product, support, onboarding, and account teams to support successful implementation, adoption, retention, and expansion of GolfNow technology solutions.
Qualifications bullets (including bonus points and How We Do It behaviors):
Base qualifications:
- 5+ years of relevant SaaS sales, digital marketing, account management