Market Manager

General Function

The major responsibility of the Store Manager is to drive profitable sales growth through the delivery of outstanding patient experience. Lead team in a positive and productive environment, modeling exemplary patient care. Develop and maintain outstanding associate and doctor satisfaction and retention.

Major Duties & Responsibilities

• Drive profitable store sales by fostering a patient focused retail culture
• Attainment of plan sales goal and comp store sales growth
• Positive comp store contribution (year-on-year improvement)
• Manage payroll cost effectively, in accordance with Company standards
• Manage gross margin, in accordance with Company standards
• Effectively train and develop associates to consistently provide a patient care focused experience
• Develop team of administratively skilled associates that provide support on daily operational tasks
• Develop strong professional relationships with Doctors
• Ensure appropriate coverage and quality of Doctor hours
• Implementation of initiatives to increase number or exams and conversion of exams to sales
• Participate in business planning and business updates
• Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
  • Selection of brand right associates who demonstrate desired patient care behaviors
  • Effective and consistent associate On Boarding
  • Utilization of effective daily practice and role-playing
  • Employee satisfaction through two-way communication
  • Proactive manpower planning for adequate bench strength
• Ensuring positive patient satisfaction, as measured by patient retention and survey responses
• Ensure each store is effectively merchandised and presented according to standards as measured by:
  • Execution of planogram
  • Execution of visual appearance inside and outside of store (i.e., signage)
  • Maintenance of overall standards (i.e. cleanliness, housekeeping)
  • Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
• Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
  • Ready when promised
  • Remake and return percent as compared to Company average
  • Calls to customers to follow-up on purchases
• Maximize Managed Vision Care relationships and sales opportunities
• Timely implementation of approved Marketing programs
• Execution of signage and promotions according to Company standards
• Execution of operational procedures:
  • Safety (security system, safety information posted, fire extinguishers, door locks)
  • Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)

Knowledge & Skills

• Proven track record of sales growth through sales skills and accountability for sales results
• Ability to train (through practice and role-play), coach, and develop excellent patient focused, and sales and results-oriented associates
• Demonstrated ability to deliver an outstanding experience during direct interaction with patients
• Ability to recruit and select associates and doctors
• Proven experience and results with a retail or customer service establishment
• Ability to present and implement decisive and creative solutions to opportunities to grow the business
• Ability to provide enthusiastic and concise communication to meet/exceed patient expectations
• Foster positive and results-oriented associate and doctor relationships
• Success in store merchandising and attention to detail
• Ability to manage priorities through adaptability and flexibility
• Willingness to take calculated risks
• Attention to detail and follow-up
• Abilities to multi-task and delegate to maximize patient interaction
• Computer experience preferred

Education

Bachelor's degree or comparable experience in retail operations.