Market Editor
About the role
About Twelve Twelve designs and builds the world’s most inspiring merchandise and packaging for the world’s most coveted brands. With deep expertise across global production, creative innovation, and sustainability, we turn bold ideas into elevated, high-impact realities. Our clients—ranging from luxury fashion and beauty to leading lifestyle brands—trust us to deliver unforgettable experiences through beautifully executed product and packaging. The role of Market Editor is a highly curious, commercially minded, culturally fluent individual who helps to shape the future of innovation at Twelve. The Market Editor is responsible for identifying emerging signals across culture, commerce, retail, consumer behavior, technology, hospitality, beauty, wellness, luxury, design, media, and brand ecosystems — then translating those signals into actionable opportunities for clients and the business. Embedded inside a high-growth creative company, this role is an integral business partner who is constantly in the markets, interpreting, and activating insights that drives innovation, differentiation, and market leadership. This role is designed for someone obsessed with what’s next — but grounded in commercial relevance and execution.
Market & Cultural Intelligence
- Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands
- Identify early-stage trends, white space opportunities, competitive movements, and category disruptions
- Translate market intelligence into strategic opportunities for Twelve and its clients – translated into product/revenue driving outcomes
Editorial & Insight Development
- Produce sharp, concise, visually driven intelligence reports and editorial-style insights for internal and external distribution
- Develop