Market Development Representative - On Premise - Lansing

About the Company

Sazerac Company is an independent, American family-owned spirits company with almost 400 years of history and operations in the United States and around the world. Since the 2000s, Sazerac has averaged double-digit growth annually. The company produces and markets award-winning bourbons and whiskeys, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye, as well as other popular spirits brands like Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery is recognized as the “world’s most award-winning distillery.” Sazerac offers extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

About the Role

As a Market Development Representative, you will be the key partner for vibrant on-premise locations (such as restaurants and bars) to achieve volume and distribution sales goals for Sazerac’s diverse spirits portfolio. This role involves working in an assigned territory to connect consumers with our brands through innovative sales strategies and collaboration with distributors and customers.

Responsibilities

• Craft and implement innovative solutions to boost business for assigned accounts and increase market share for Sazerac brands.
• Use consumer and category trends to educate customers, solve challenges, and drive sales growth.
• Lead distributors in in-store selling, marketing, and account execution to meet volume objectives for core brands.
• Develop and execute strategic programs focused on distribution, merchandising, display, and retail promotions.
• Build mutually valuable relationships with assigned customers by understanding their needs.
• Serve as the primary communication link between key customers, wholesalers, and internal teams.
• Monitor and track established Key Performance Indicators (KPIs) to ensure goals are consistently met.
• Adapt responsibilities based on state-specific regulatory requirements.

Requirements

• Bachelor’s degree or equivalent experience.
• Minimum of 1 year of professional field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries. New college graduates may qualify with a sales/marketing internship, part-time/full-time sales role (preferably in CPG), or sales competition experience.
• Proven track record of achieving volume targets, distribution goals, and retail promotional objectives.
• Demonstrated ability to use sales data analytics and tools to drive results, identify trends, and produce measurable outcomes.
• Valid driver’s license and ability to travel within an assigned territory.
• Flexibility to work non-traditional hours, including evenings and weekends.
• Must live in or near the assigned territory.
• Ability to cover ordinary and essential business expenses (reimbursed promptly).
• Required to obtain a solicitor’s permit in any applicable state.

Benefits

• Competitive pay.
• Comprehensive benefits from day one, including medical, dental, vision, disability, and life insurance, with options to cover family members (including domestic partners).
• Immediate access to a matching 401(k) plan.
• Flexible time away, including paid time off (PTO), holidays, and parental leave.
• Access to mental health care and wellness incentive programs.
• Tuition reimbursement and a scholarship program for dependents of Sazerac team members.
• Branded apparel, fun team events, and a team member bottle purchase program.
• Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For commercial team roles, the salary range refers to base salary only and does not include car allowance, annual bonus, fuel, or cell phone reimbursement.