Market Development Representative

About the role

As our Market Development Representative, you will cultivate and sustain strategic relationships with community physicians, driving awareness and interest in targeted services and service lines, serving as a vital connection point between the medical community and our organization.

Responsibilities

• Cultivate and sustain strategic relationships with community physicians
• Develop acute knowledge in specified service lines to increase interest and awareness
• Build existing physician relations and establish new ones
• Proactively identify barriers to physician satisfaction, communicate issues to leadership, and ensure managed follow-up to address concerns
• Operate under the direction of the Hospital/Market Chief Strategy Officer (CSO) and the Market Executive Director of Market Development (EDMD)
• Collaborate with Senior Team and Program Directors
• Conduct regular in-person and virtual visits with referral sources to promote Ivy Center programs and clinical trials
• Serve as a primary point of contact for external providers regarding the Ivy Center’s referral processes
• Participate in developing service line and referral growth goals in collaboration with Ivy Center leadership
• Support new program launches and strategic initiatives
• Use referral, utilization, and market data to identify growth opportunities and prioritize outreach efforts
• Identify guest speaking opportunities for Ivy Center leadership at research and service line outreach events

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, Healthcare Administration or related field
• Minimum of three (3) years of experience in healthcare sales, medical marketing, physician relations, pharmaceutical sales, or healthcare business development
• Knowledge of healthcare delivery systems and referral networks
• Excellent verbal and written communication skills
• Strong relationship-building and presentation skills
• Ability to maintain confidentiality and handle sensitive information

Preferred

• Master’s degree (MBA MHA or related)
• Experience working with hospitals physician practices or specialty service lines
• Experience in oncology neuroscience or clinical research environments
• Understanding of clinical trials and research operations
• Skills in data analysis, contract negotiation, and strategic planning