Market Development Representative

TASKS AND RESPONSIBILITIES

• Be the technical expert within the commercial organization, partnering across functions (R&D, Marketing, Sales, etc.) to develop and execute go-to-market strategies and drive adoption of technologies and products;
• Take complete ownership of trialing and activities for late-stage varieties and market extensions in local territories, partnering with Sales and R&D to build and execute territory plans for all trialing and demand generation activities;
• Use strategic trialing and robust data to position products effectively, defend and grow market share, and support early R&D pipeline knowledge transfer into Market Development;
• Integrate all testing and experiential data and use digital data collection methods to communicate product positioning and performance in real time to internal and external stakeholders;
• Provide technical support to the commercial organization, including handling complaints, reviewing communications and marketing materials, supporting pricing exercises, and training Sales and Marketing on positioning of base, new, and market extension varieties;
• Leverage internal and external networks to access market opportunities, trends, and technical information, influencing cross-functional decisions, driving portfolio decisions and pipeline advancements, and providing leadership of specific crop segments across the region;
• Provide practical agronomic recommendations to enhance product performance under varied production environments and share responsibility with Sales to achieve or exceed established regional and territory sales targets.

WHO YOU ARE

• Bachelor of Science;
• Strong agronomic knowledge of vegetable crop production and the ability to convert data into practical knowledge and solutions for growers;
• Demonstrated strong customer focus and sales orientation, with the ability to perform successfully in a fast-paced, dynamic, team-based environment;
• Strong written and verbal communication skills (minimum 50% English written/verbal);
• Self-motivated and assertive with strong results orientation;
• Willingness to travel extensively within the territory, with occasional national travel;
• Valid driver’s license and ability to pass a driving record background check.