Market Development and Outreach Specialist - Roanoke, VA - Hybrid

About the role

The Market Development and Outreach Specialist plays a critical role in supporting Sentara Health Plans’ member engagement, retention, outreach, and community development efforts. This position conducts telephonic, community-based, and in-home outreach to members across the state, helping them understand their health plan benefits, access available resources, and remain actively engaged in their healthcare. Home visits are a required component of this role to support members who may benefit from direct, in-person engagement. The Specialist serves as a liaison between members, community partners, healthcare providers, and internal departments. This role supports organizational initiatives designed to improve member satisfaction, close communication gaps, strengthen community relationships, and address barriers that may affect access to care.

Responsibilities

• Conducts telephonic, community-based, and in-home outreach to members across the state, helping them understand their health plan benefits, access available resources, and remain actively engaged in their healthcare.
• Serves as a liaison between members, community partners, healthcare providers, and internal departments.
• Supports organizational initiatives designed to improve member satisfaction, close communication gaps, strengthen community relationships, and address barriers that may affect access to care.
• Uses personal vehicle required for home visits and other fieldwork.

Requirements

• Bachelor's Degree (Required)
• Experience working with CRM Database (Required)
• Experience in customer service, public relations, outreach and advocacy (Required)
• Must have prior experience in health plan product support.
• Must be proficient in Microsoft Office Suite.
• Looking for someone with great communication skills, knowledge of social determinants of health.

Qualifications

• Experience working in JIVA, QNXT Talroo (Not specified)

Skills

• Excellent communication skills
• Knowledge of social determinants of health

Benefits

• Career and family benefits including medical, dental, vision plans, adoption, fertility and surrogacy reimbursement, paid time off, sick leave, parental and family caregiver leave, emergency backup care, long-term, short-term disability, critical illness insurance, life insurance, 401k/403B with employer match, tuition assistance, discounted educational opportunities through Guild Education, student debt pay down, and free access to complete CEUs and professional development.
• Pet insurance
• Legal resources plan

Pay

Details not specified in the job posting.

Schedule

Hybrid position with First (Days) shift.