Marcomm Specialist (Temporary)

About the Role

Leads the communication of a product’s customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand’s equity with customers by delivering effective and compelling messaging to market.

Responsibilities

• Executes marketing activities defined in GTM plans to create demand and preference for Yamaha products and services in alignment with category strategies and goals.
• Ensures creative marketing materials adhere to Yamaha’s brand guidelines.
• Ensures that expense for assigned product categories align with the marketing budget guidelines.
• Collaborates with internal functional teams to integrate key insights and journeys into marketing campaigns, briefs, content, etc.
• Assists campaign and creative brief development for marketing initiatives and articulates strategy and feedback to agency teams.
• Collaborates with in-house advertising agency and other key partners to deliver marketing assets.
• Tracks, analyzes, and reports on internal marketing initiative results.
• Communicates marketing activities, plan updates, and completions to relevant stakeholders.

Core Competencies

Functional Competencies

• Competitive Intelligence: Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage.
• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions.
• Digital Media Management: Synthesize all components of a digital marketing campaign across platforms.
• Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base.
• Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels.
• Project Management – Account Services: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project.
• Sales Alignment and Support: Align marketing work with, and support, sales efforts.

Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-Development
• Situational Adaptability

Qualifications

• Ideal experience executing cross-platform traditional, digital, and social marketing programs.
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
• Preferred experience working with top consumer brands.
• Experience executing the production of one or more of the following marketing tactics: print, digital, social, content marketing, trade shows, PR.
• Experience developing sales support tools for sales & marketing initiatives or product launches.
• Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, etc.).
• Experience working within a cross-functional, matrixed environment.

Benefits

Comprehensive benefits package including:

• Medical, Vision, & Dental
• Fitness center reimbursement program
• 401k and 529 college savings
• Pet insurance discount

Pay

The hiring range for this position is $28.00 - $38.00 per hour. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.