Managing Director HIT

About the role

This is a remote office position based in the USA. The role involves developing, recommending, and implementing marketing programs and policies that meet business unit objectives and achieve maximum results.

Responsibilities

• Ensure program success through market segmentation, messaging, and positioning
• Continually monitor market to determine market size, CMSU's potential market share, and the effectiveness of marketing programs and special promotions; adjust terms and conditions of these programs and promotions where necessary
• Manage the collection and analysis of competitive information, and develop marketing strategies to improve market share
• Oversee the development and continuous improvement of sales tools, brochures, and videos
• Performance management, including coaching, development, counseling, and corrective action
• Develop department budget and ensure adherence to such
• Make decisions on pricing changes and special marketing promotions
• Liaise with CINC BUs on new product introduction planning and product roadmaps
• Implement voice of the customer feedback process to CINC through collaboration with the cross-functional team including clinical collaborations, applications, and service
• Lead BU product launches in the US in collaboration with CINC and the global teams as required
• Maintain relationships with key luminaries to help drive BU mind share
• Identify and implement best practices within the BU team and guide the team for continuous market success and growth
• Solicit input from field sales and applications personnel regarding product issues; develop and recommend corrective actions and convey these to CINC engineering
• Ensure tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes
• Meet with customers frequently to promote CMSU capabilities and provide data-driven recommendations for future marketing material development and ongoing business improvement
• Identify growth opportunities in current marketing offerings and develop/direct business plans to continuously expand our segment product/service portfolio, including negotiations and agreements with CINC companies and third-party vendors
• Meet with global business units periodically to assure proper alignment of marketing requirements and development roadmaps focused on USA market requirements
• Develop high-impact trade show messaging and assure appropriate show attendance and industry/customer feedback

Qualifications

• 4-year Bachelor's Degree
• 10 years combined marketing management, product management, and field-based experience in a Diagnostic Imaging company
• 10+ years additional clinical/research experience
• A valid and current state driver's license is required

Skills

• Excellent verbal and written communications skills
• Demonstrated ability to design and implement strategic plans that have led to improved business operations, profitability, and efficiency
• Proficiency with Windows-based software
• Health Care IT and/or Advanced Visualization experience

Pay

Min $155,900 to Max $251,000 DOE