Managing Director, B2B

Key Responsibilities

• Client Leadership
  • Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
  • Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
  • Develop a deep understanding of each client’s business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
  • Translate complex business challenges into clear, actionable marketing and media strategies.
  • Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned with measurable business outcomes.
  • Identify opportunities to expand client relationships by anticipating needs and introducing relevant Omnicom capabilities, partners, and solutions.
  • Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.
• B2B Strategy
  • Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
  • Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
  • Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.
  • Guide audience, content, channel, and measurement strategies across the full buyer journey.
  • Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account.
  • Turn market, audience, customer, intent, and performance data into clear strategic direction.
• Account-Based Marketing
  • Advise clients on the development and evolution of their ABM strategies, including 1:1, 1:few, and 1:many programs.
  • Help clients determine the appropriate balance between broad demand generation and account-based activation.
  • Guide account selection, segmentation, buying-group identification, personalization, orchestration, and measurement.
  • Connect ABM strategy across marketing, media, sales, CRM, content, and technology teams.
  • Evaluate ABM program maturity and establish practical roadmaps that enable clients to scale over time.
  • Ensure ABM programs are grounded in customer value, strong audience intelligence, and clearly defined business outcomes.
• B2B Technology and Data
  • Maintain a strong working knowledge of the B2B marketing technology ecosystem, including ABM platforms, intent data, CRM, marketing automation, content syndication, identity and audience solutions, activation platforms, and measurement tools.
  • Understand how platforms such as Demandbase, 6sense, Salesforce, Adobe, HubSpot, LinkedIn, and other B2B data and technology partners contribute to an integrated marketing ecosystem.
  • Help clients assess how data and technology should be connected across audience development, activation, personalization, sales enablement, and measurement.
  • Partner with data, analytics, activation, and technology specialists to translate platform capabilities into meaningful business applications.
  • Provide informed, objective guidance on technology and partner selection without allowing the technology itself to dictate the strategy.
  • Stay current on emerging developments in AI, buying-group intelligence, intent, identity, personalization, and B2B measurement.
• New Business and Practice Growth
  • Play a leadership role in new-business opportunities, from initial discovery and strategic development through pitch delivery.
  • Develop compelling B2B growth narratives that connect client challenges to differentiated Omnicom solutions.
  • Partner with strategy, media, data, analytics, creative, technology, and commercial leaders across Omnicom to build integrated proposals.
  • Lead or contribute to executive-level pitch presentations, workshops, and chemistry meetings.
  • Partner closely with the President of B2B to codify and evolve Omnicom’s B2B methodologies, products, thought leadership, and go-to-market proposition.
  • Identify emerging client needs and market opportunities that can inform new capabilities and commercial offerings.
  • Represent Omnicom’s B2B practice at industry events, client forums, and partner engagements as appropriate.
• Omnicom B2B Practice Leadership
  • Support the President of B2B in executing the vision and growth strategy for Omnicom’s B2B practice.
  • Help connect and mobilize B2B capabilities, talent, tools, and expertise from across the Omnicom network.
  • Encourage collaboration across agencies and disciplines to deliver connected, enterprise-level solutions for clients.
  • Contribute to the development of proprietary B2B products, partnerships, research, and thought leadership.
  • Help establish consistent standards for B2B strategy and client delivery across the network.
  • Act as a visible ambassador for Omnicom’s B2B proposition, both internally and externally.
• Team Leadership
  • Provide senior direction and mentorship to multidisciplinary client teams.
  • Establish a clear strategic vision while empowering functional leaders to deliver against it.
  • Create alignment across strategy, media, creative, data, analytics, technology, and account leadership.
  • Raise the quality of strategic thinking, client counsel, and executive communication across the practice.
  • Develop talent by coaching team members, creating growth opportunities, and encouraging collaboration.
  • Foster a culture of curiosity, accountability, inclusion, and commercial thinking.

Qualifications

• Approximately 12–15+ years of experience in B2B marketing, strategy, media, consulting, agency leadership, or a related discipline.
• Significant experience advising complex B2B organizations and senior client stakeholders.
• Demonstrated ability to lead multiple major client relationships simultaneously.
• Deep understanding of B2B audiences, buying groups, customer journeys, sales cycles, and go-to-market models.
• Strong knowledge of brand strategy, demand generation, ABM, integrated media, data, technology, and measurement.
• Working familiarity with leading ABM, CRM, marketing automation, intent-data, and B2B activation platforms.
• Proven success leading or materially contributing to new-business pitches and organic account growth.
• Ability to simplify complex business and technology concepts into clear strategic recommendations.
• Strong executive presence, storytelling ability, and written and verbal communication skills.
• Experience leading multidisciplinary teams within a matrixed organization.
• Commercially minded, with the ability to connect marketing strategy to pipeline, revenue, customer growth, and enterprise value.
• Experience working across a complex agency network or similarly matrixed organization is preferred.

Leadership Attributes

The successful candidate will be:

• A strategic thinker who can move confidently between enterprise growth challenges and activation details.
• A trusted advisor who brings a clear point of view while remaining collaborative and pragmatic.
• A relationship builder who can earn credibility with clients, internal teams, and external partners.
• A connector who can mobilize talent and capabilities from across the Omnicom network.
• A translator who connects marketing, sales, media, data, and technology.
• A modern B2B practitioner who understands that brand and demand must work together.
• An inspiring leader who raises the ambition and quality of the work.
• A growth-oriented operator who can identify opportunities and turn them into action.

Measures of Success

Success in this role will be demonstrated through:

• Strong senior-level relationships and client satisfaction across the assigned portfolio.
• High-quality, strategically consistent work that advances client business objectives.
• Client retention and organic revenue growth.
• Meaningful contributions to new-business wins.
• Increased adoption and effectiveness of modern B2B and ABM capabilities.
• Strong integration across client, agency, and partner teams.
• Effective partnership with the President of B2B and leaders across Omnicom.
• Development of high-performing talent and future B2B leaders.
• Continued growth and differentiation of Omnicom’s B2B practice.

Pay

• $350,000

Schedule

• Minimum of three days per week in-office; additional in-office days may be directed by agency or manager. Objective is to increase this requirement over time, and many agencies and Omnicom's corporate group already require five days of in-office attendance.