Managing Director

The Position

The Managing Director is a senior executive responsible for architecting and operationalizing enterprise growth for BPD’s healthcare system clients. This individual serves as a trusted growth partner to CEOs, COOs, CMOs, and executive leadership teams.

Responsibilities

• Lead BPD’s strategy, creative, media, analytics, and execution teams to optimally manage BPD’s enterprise growth system on behalf of one or more clients.
• Translate BPD’s proprietary Institutional Trust Index and Signals Intelligence into actionable growth plans and integrated solutions.
• Facilitate executive-level governance and growth planning discussions with CEOs, COOs, strategy leaders, physician executives, and marketing leadership.
• Develop business cases, growth models, and opportunity-sizing assessments to support client investment and expansion strategies.
• Oversee enterprise program execution, including governance, prioritization, performance tracking, and issue escalation management.
• Leverage data, analytics, and predictive insights to evaluate performance, identify growth signals, and inform strategic recommendations.
• Partner closely with department leads to ensure strategic integration and alignment across all client solutions.
• Provide leadership and mentorship across teams while fostering a culture of curiosity, collaboration, accountability, and innovation.
• Contribute to new business growth efforts, executive presentations, and strategic business development opportunities.

The Essentials

• Healthcare industry and/or healthcare marketing experience is a must.
• 15+ years of experience in healthcare strategy, enterprise consulting, integrated growth leadership, healthcare marketing, or agency leadership roles.
• Proven experience developing and leading enterprise growth strategies for healthcare brands.
• Strong commercial acumen with demonstrated success in opportunity identification, business case development, and revenue growth initiatives.
• Deep understanding of integrated marketing ecosystems, including brand strategy, media, creative, and analytics.
• Demonstrated ability to lead and influence cross-functional teams within matrixed environments.
• Strong analytical and strategic thinking skills with the ability to interpret market data and translate insights into action.
• Possess strong creative leadership skills with the ability to guide messaging, campaigns, and brand strategy across integrated teams.
• Excellent executive communication, presentation, facilitation, and stakeholder management skills.
• Able to manage multiple initiatives simultaneously while balancing strategic priorities and operational execution.
• High degree of curiosity, confidence, integration mindset, and commercial instinct.
• Ability to travel as needed.

Vision

BPD is a strategic growth partner that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications, and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators.

All to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve; unite around our shared purpose to foster a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

Benefits

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

We celebrate and value what makes each of us unique; unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve; lead through inclusive work that authentically connects with all consumers and champions health equity for all; lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

Pay

N/A

Schedule

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Application Instructions

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