Managing Associate, Marketing

Role

The Managing Associate of Commercial Enablement is a high-impact role at the heart of our revenue engine, acting as a vital catalyst for our business growth.

Commercial Enablement & Sales Acceleration

• Arm the Frontline: Build, deploy, and maintain high-converting commercial playbooks, executive briefs, battlecards, one-pagers, and call guides.
• Launch Support: Spearhead the commercial rollout of new products, campaigns, and events, ensuring sales teams are prepared with precise, market-ready messaging.
• Knowledge Management: Curate and maintain centralized enablement resources and knowledge libraries, ensuring sales teams have immediate access to the assets they need to close deals.
• Note: This role does not own initial content creation, but rather acts as the "commercial translator" who packages content to drive sales execution.

Commercialization

• Translate Content into Revenue: Partner with Marketing, Communications, and Content teams to adapt industry insights and event takeaways into hard-hitting, prospect-facing sales collateral (e.g., nurture campaigns and follow-up materials).

Experimentation & Revenue Operations

• Optimize Performance: Implement and track commercial experiments (e.g., outreach sequence testing, messaging A/B tests), document learnings, and update playbooks based on data-driven outcomes.
• Operational Excellence: Manage and update sales sequences, ensuring all commercial assets remain organized, highly accessible, and aligned with current market positioning.

Analytics, Reporting & Collaboration

• Measure Impact: Analyze commercial engagement metrics, track content utilization, and measure campaign support to identify revenue-driving operational improvements.
• Cross-Functional Synergy: Act as the daily commercial liaison between Sales, Marketing, Content, Revenue Operations, and Client Success teams to ensure all commercial programs launch seamlessly.

Who You Are (The Ideal Candidate)

• You are a commercially minded, proactive builder who understands what it takes to move a deal forward.
• You possess a unique blend of strategic thinking and operational discipline, allowing you to see the big picture while flawlessly executing the details.
• You are a natural translator, capable of taking complex thought leadership and turning it into punchy, persuasive assets that sales teams want to use.
• You are highly collaborative and data-driven, thriving in an environment where you can constantly test, measure, and optimize to drive measurable business growth.

What You Bring (Key Requirements)

• Relevant Experience: 3+ years of experience in Sales Enablement, Product Marketing, Revenue Operations, or a quota-carrying B2B Sales role.
• Commercial Acumen: A deep understanding of B2B sales cycles, executive-level buyer journeys, and what frontline sales teams need to succeed.
• Exceptional Communication: Strong copywriting and editing skills with a proven ability to translate complex concepts into clear, value-driven commercial messaging.
• Technical Proficiency: Hands-on experience with modern CRM platforms (e.g., Salesforce, HubSpot) and sales enablement/outreach tools (e.g., Outreach, Salesloft, Seismic, Highspot).
• Analytical Mindset: The ability to interpret engagement metrics and content utilization data to make informed, strategic recommendations.
• Project Management: Proven ability to manage multiple cross-functional initiatives simultaneously in a fast-paced environment.

About World 50 Group

• The World 50 Group Way is our unified cultural framework that defines who we are and how we operate, shaped by insights and input from our associates.
• We believe in fostering a culture of community, collaboration, learning, and lasting impact.
• We are committed to creating a workplace where people from different backgrounds can do their best work.
• We focus on cultivating an environment that celebrates difference, empowers connection, and accelerates the success of our members and their organizations.