Manager, Website & Conversion Optimization

What You Will Do

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
• Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
• Serve as the primary point of contact for website requests, triaging and sequencing work against business priority
• Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
• Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
• Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
• Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
• Report on test results, site performance, and CRO impact against revenue and pipeline goals
• Cross-functional collaboration
• Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
• Collaborate with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
• Support new brand, product, and campaign launches with timely, well-executed site

Requirements

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
• Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)
• Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
• Experience working within a multi-site or multi-brand portfolio a plus
• Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team
• Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams
• A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal
• An execution mindset: you move fast, test and iterate, and let data guide decisions