Manager, Web & Conversion Optimization

Position Responsibilities

• Manage and optimize the end-to-end booking funnel experience across WellBiz Brands digital properties — identify drop-off points and drive improvements in visit-to-book conversion rate.
• Build, test, and optimize landing pages that support campaigns, promotions, and membership acquisition across brands.
• Design and manage an ongoing A/B and multivariate testing program to continuously improve conversion performance.
• Partner with brand directors and the CRM team to ensure digital touchpoints are aligned with lifecycle and retention strategy.
• Develop and execute SEO strategy and execution across brand websites — including technical SEO, content optimization, and local search performance for franchise locations.
• Collaborate with content and agency partners to ensure site experience supports organic discoverability and member growth goals.
• Monitor site health, page performance, and UX signals to proactively identify and resolve experience gaps.
• Track and report on key conversion metrics — visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance — on a regular cadence.
• Partner with the Retention & Insights Analyst to ensure web performance data feeds into the broader customer metrics framework.
• Use data to prioritize the testing roadmap and make the case for investment in site improvements.
• Cross-functionally partner with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently.
• Contribute to the broader customer strategy team's ways of working — bringing a digital and conversion lens to lifecycle planning and promotional strategy.

Essential Skills, Experience, and Qualifications

• 4+ years of experience in digital marketing, conversion rate optimization, or web strategy — ideally in a multi-location, franchise, or subscription/membership business.
• Proven track record of improving booking or e-commerce conversion through testing, UX improvements, and funnel optimization.
• Hands-on experience with A/B testing tools (e.g. Optimizely, Google Optimize, VWO) and web analytics platforms (e.g. Google Analytics 4, Adobe Analytics).
• Working knowledge of SEO best practices — technical, on-page, and local search.
• Comfortable working in a fast-paced, cross-functional environment with multiple brand partners and agency relationships.
• Strong communication skills — able to translate data and testing results into clear recommendations for non-technical stakeholders.
• Experience with booking or reservation platforms a plus.

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Compensation

Compensation Range: $75,000.00 - $85,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.