Manager, Web Content

What We Offer You!

We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach, and tuition reimbursement.

What You'll Do:

• Team Management: Lead, develop, and empower a team of web content strategists while setting a high bar for performance and accountability
• Act as a working leader—personally contributing to complex initiatives, problem-solving, and execution where needed
• Establish clear priorities, streamline intake, and ensure the team is focused on the highest-value work
• Web Content Management: Through ongoing collaboration, drive GuideStone’s web content strategy, ensuring alignment to business priorities and measurable outcomes
• Lead the development and execution of high-impact web initiatives, campaigns, and experiences—not just contribute to them
• Shape the end-to-end user journey across our sites, including navigation, content architecture, CTAs, and conversion strategy
• Translate business goals into digital experiences that drive engagement, lead generation, and growth
• Provide input into CMS roadmap and development priorities, advocating for features that improve usability, performance, and personalization
• Ensure strong governance, consistency, and quality across all web properties
• Analytics, SEO & Optimization: Lead web analytics strategy and reporting, translating data into clear, actionable insights
• Own and evolve SEO/GEO/AEO strategy, ensuring GuideStone is discoverable and competitive in search
• Partner on paid search and paid social efforts to strengthen alignment between organic and paid performance
• Serve as business owner for tools such as Google Analytics, Google Tag Manager, and Google Search Console
• Quality, Compliance & Accessibility: Ensure all web experiences meet high standards for functionality, performance, and user experience across devices
• Own adherence to accessibility standards (e.g., WCAG) and regulatory requirements
• Proactively identify and resolve issues, ensuring a seamless and compliant experience for all users
• Strategy: Lead the evolution of GuideStone’s digital presence by continuously evaluating competitor websites, content architecture, personalization strategies, and conversion tactics—translating insights into actionable improvements
• Stay ahead of emerging digital trends and proactively introduce new ideas, capabilities, and best practices that strengthen performance and user experience
• Define, implement, and uphold best-in-class UX standards across all web properties, ensuring a seamless, intuitive, and effective experience for every audience

General:

• Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders

Supervisory Responsibilities And/or Relationships:

• Manages team of Web Content Strategists
• Builds relationships with key stakeholders/internal clients
• Leads project planning and execution for various web related projects
• Manages and leads communication/relationships with third party vendors and agencies